Nike NKE NIKE Brand — Demand creation expense
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Where this comes from
Reported directly by Nike in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The official record: Nike’s 10-Q, filed April 1, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Nike's NIKE brand — demand creation expense?
- Nike (NKE) reported NIKE brand — demand creation expense of $1.07B in Q4 2025.
- How has Nike's NIKE brand — demand creation expense changed year-over-year?
- Nike's NIKE brand — demand creation expense increased by 2.3% year-over-year, from $1.05B to $1.07B.
- What is the long-term trend for Nike's NIKE brand — demand creation expense?
- Over 2 years (2023 to 2025), Nike's NIKE brand — demand creation expense has grown at a 7.8% compound annual growth rate (CAGR), from $3.89B to $4.52B.
- What does NIKE brand — demand creation expense mean?
- This represents expenditures related to marketing, advertising, endorsements, and brand-building activities for the core brand. It is a strategic investment intended to drive long-term consumer engagement and top-line growth.