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New York Times NYT The Athletic — Sales and marketing

Discontinued — last reported Q2 '25

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MNSTAll Other Segments — Selling And Marketing Expense
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Other financials

Income statement

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Revenue$712.2M+12.0%
Gross profit$349.3M+15.9%
Operating income$90.6M+54.5%
Net income$87.9M+77.4%
EPS (diluted)$0.54+80.0%

Balance sheet

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Cash & equivalents$200.5M+1.7%
Total debt$48.7M+2.0%
Total equity$2.0B+6.2%
Total assets$2.9B+4.5%

Cash flow

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Operating cash flow$92.2M-6.9%
CapEx$10.7M+16.1%
Free cash flow$81.5M-9.3%

Valuation

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Market cap$11.83B+67.4%
P/E30.9×+7.6×
P/S4.1×+1.4×

Profitability

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Gross margin51.1%+1.6pp
Operating margin16%+2.2pp
Net margin13.2%+1.6pp
FCF margin18.7%+2.5pp

Returns & leverage

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Return on equity19.7%+3.0pp
Debt / equity0.0×
Current ratio1.6×+0.2×

Where this comes from

Reported directly by New York Times in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: New York Times’s 10-Q, filed August 6, 2025, on SEC EDGAR. View the filing →

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Questions, answered.

What is New York Times's the athletic — sales and marketing?
New York Times (NYT) reported the athletic — sales and marketing of $6.6M in Q2 2025.
How has New York Times's the athletic — sales and marketing changed year-over-year?
New York Times's the athletic — sales and marketing decreased by 3.6% year-over-year, from $6.85M to $6.6M.
What does the athletic — sales and marketing mean?
The total spending on advertising and marketing efforts to grow or maintain the customer base.
How do you interpret the athletic — sales and marketing?
High spending may signal an aggressive growth strategy, while a decrease may indicate a shift toward profitability or market saturation.
How does the athletic — sales and marketing compare across companies?
Standard marketing expense line item found in most consumer-facing subscription businesses.