What is Paycom Software's advertising costs?

Paycom Software (PAYC) reported advertising costs of $31.38M in Q4 2025.

How has Paycom Software's advertising costs changed year-over-year?

Paycom Software's advertising costs increased by 45.4% year-over-year, from $21.58M to $31.38M.

What is the long-term trend for Paycom Software's advertising costs?

Over 4 years (2021 to 2025), Paycom Software's advertising costs has grown at a 15.1% compound annual growth rate (CAGR), from $71.6M to $125.5M.

Paycom Software PAYC Advertising costs

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Other financials

Income statement

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Revenue$571.9M+7.8%

Gross profit$484.6M+8.7%

Operating income$210.2M+13.6%

Net income$155.7M+11.7%

EPS (diluted)$3.04+22.6%

Balance sheet

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Cash & equivalents$153.9M-70.4%

Total debt$763.6M+837%

Total equity$811.7M-52.7%

Total assets$4.8B+5.4%

Cash flow

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Operating cash flow$213.8M+17.2%

CapEx$31.2M-17.2%

Free cash flow$182.6M+26.1%

Valuation

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Market cap$5.79B-47.2%

Profitability

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Gross margin83.4%+1.2pp

Operating margin28.3%+0.4pp

Net margin22.4%+1.8pp

FCF margin21.3%+1.2pp

Returns & leverage

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Return on equity37.1%+12.2pp

Debt / equity0.9×+0.9×

Current ratio1.1×-0.1×

Where this comes from

Reported directly by Paycom Software in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Paycom Software’s 10-K, filed February 19, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Paycom Software's advertising costs?: Paycom Software (PAYC) reported advertising costs of $31.38M in Q4 2025.
How has Paycom Software's advertising costs changed year-over-year?: Paycom Software's advertising costs increased by 45.4% year-over-year, from $21.58M to $31.38M.
What is the long-term trend for Paycom Software's advertising costs?: Over 4 years (2021 to 2025), Paycom Software's advertising costs has grown at a 15.1% compound annual growth rate (CAGR), from $71.6M to $125.5M.