What is The RealReal's marketing and selling?

The RealReal (REAL) reported marketing and selling of $8.87M in Q1 2026.

How has The RealReal's marketing and selling changed year-over-year?

The RealReal's marketing and selling increased by 34.0% year-over-year, from $6.62M to $8.87M.

What is the long-term trend for The RealReal's marketing and selling?

Over 5 years (2020 to 2025), The RealReal's marketing and selling has grown at a 0.9% compound annual growth rate (CAGR), from $8.25M to $8.63M.

The RealReal REAL Marketing and selling

Other financials

Income statement

See full

Revenue$189.7M+18.5%

Gross profit$141.3M+17.8%

Operating income-$2.3M+82.2%

Net income$38.9M-37.6%

EPS (diluted)-$0.07+50.0%

Balance sheet

See full

Cash & equivalents$138.8M-10.2%

Total debt$233.4M-13.4%

Total equity-$359.4M-6.9%

Total assets$385.9M-3.6%

Cash flow

See full

Operating cash flow-$16.6M+41.2%

CapEx$7.5M+58.5%

Free cash flow-$24.1M+26.9%

Valuation

See full

Market cap$1.55B+169%

Enterprise value$1.64B+138%

P/S2.1×+1.2×

Profitability

See full

Gross margin74.5%-0.2pp

Operating margin-5.3%-1.9pp

Net margin-9%+5.3pp

FCF margin3.8%+2.7pp

Returns & leverage

See full

Return on equity-178.6%—

Debt / equity2.2×—

Current ratio0.8×0.0×

Where this comes from

Reported directly by The RealReal in its filing.

Tagged under the XBRL concept us-gaap:AccruedMarketingCostsCurrent.

The official record: The RealReal’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

Ask your AI about The RealReal's marketing and selling.

Connect your AI assistant and see it in context, right in your chat.

Connect your AI

Claude

Questions, answered.

What is The RealReal's marketing and selling?: The RealReal (REAL) reported marketing and selling of $8.87M in Q1 2026.
How has The RealReal's marketing and selling changed year-over-year?: The RealReal's marketing and selling increased by 34.0% year-over-year, from $6.62M to $8.87M.
What is the long-term trend for The RealReal's marketing and selling?: Over 5 years (2020 to 2025), The RealReal's marketing and selling has grown at a 0.9% compound annual growth rate (CAGR), from $8.25M to $8.63M.