What is The RealReal's marketing?

The RealReal (REAL) reported marketing of $18.56M in Q1 2026.

How has The RealReal's marketing changed year-over-year?

The RealReal's marketing increased by 17.0% year-over-year, from $15.86M to $18.56M.

What is the long-term trend for The RealReal's marketing?

Over 4 years (2021 to 2025), The RealReal's marketing has grown at a 0.2% compound annual growth rate (CAGR), from $62.75M to $63.25M.

The RealReal REAL Marketing

Marketing at other companies

ThredUp Inc.TDUP

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AmazonAMZN

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Other financials

Income statement

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Revenue$189.7M+18.5%

Gross profit$141.3M+17.8%

Operating income-$2.3M+82.2%

Net income$38.9M-37.6%

EPS (diluted)-$0.07+50.0%

Balance sheet

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Cash & equivalents$138.8M-10.2%

Total debt$233.4M-13.4%

Total equity-$359.4M-6.9%

Total assets$385.9M-3.6%

Cash flow

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Operating cash flow-$16.6M+41.2%

CapEx$7.5M+58.5%

Free cash flow-$24.1M+26.9%

Valuation

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Market cap$1.55B+169%

Enterprise value$1.64B+138%

P/S2.1×+1.2×

Profitability

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Gross margin74.5%-0.2pp

Operating margin-5.3%-1.9pp

Net margin-9%+5.3pp

FCF margin3.8%+2.7pp

Returns & leverage

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Return on equity-178.6%—

Debt / equity2.2×—

Current ratio0.8×0.0×

Where this comes from

Reported directly by The RealReal in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: The RealReal’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is The RealReal's marketing?: The RealReal (REAL) reported marketing of $18.56M in Q1 2026.
How has The RealReal's marketing changed year-over-year?: The RealReal's marketing increased by 17.0% year-over-year, from $15.86M to $18.56M.
What is the long-term trend for The RealReal's marketing?: Over 4 years (2021 to 2025), The RealReal's marketing has grown at a 0.2% compound annual growth rate (CAGR), from $62.75M to $63.25M.