Rocket Companies RKT Partner Network — Marketing and advertising expenses
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Where this comes from
Reported directly by Rocket Companies in its filing.
Tagged under the XBRL concept rkt:MarketingAndAdvertisingExpenseAdjusted.
The official record: Rocket Companies’s 10-Q, filed May 12, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Rocket Companies's partner network — marketing and advertising expenses?
- Rocket Companies (RKT) reported partner network — marketing and advertising expenses of $4M in Q1 2026.
- How has Rocket Companies's partner network — marketing and advertising expenses changed year-over-year?
- Rocket Companies's partner network — marketing and advertising expenses increased by 33.3% year-over-year, from $3M to $4M.
- What is the long-term trend for Rocket Companies's partner network — marketing and advertising expenses?
- Over 3 years (2022 to 2025), Rocket Companies's partner network — marketing and advertising expenses has grown at a -33.2% compound annual growth rate (CAGR), from $33.45M to $9.95M.
- What does partner network — marketing and advertising expenses mean?
- This represents the costs incurred to acquire partners or promote the partner network brand to brokers and other intermediaries. It is a discretionary expense used to drive loan volume and maintain market share within the partner channel. Management adjusts this spend based on market conditions and growth targets.