Operating Expenses
Advertising
Shopify Advertising remained flat by 0.0% to $188.25M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 37.9%, from $136.50M to $188.25M. Over 3 years (FY 2022 to FY 2025), Advertising shows an upward trend with a 14.2% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2022
Last reportedQ4 2025Feb 11, 2026
How to read this metric
Higher spending may signal aggressive growth strategies or competitive defense, while lower spending may indicate cost-cutting or high brand maturity.
Detailed definition
This represents the total costs incurred for advertising, marketing, and promotional activities aimed at building brand...
Peer comparison
A standard operating expense line item for consumer packaged goods (CPG) and retail companies.
Metric ID:
advertisingHistorical Data
4 years
| FY'22 | FY'23 | FY'24 | FY'25 | |
|---|---|---|---|---|
| Value | $505.00M | $497.00M | $546.00M | $753.00M |
| YoY Change | — | -1.6% | +9.9% | +37.9% |
Range$497.00M – $753.00M
CAGR+14.2%
Avg YoY Growth+15.4%
Median YoY Growth+9.9%
Current Streak2 years growth
Advertising at Other Companies
Frequently Asked Questions
- What is Shopify's advertising?
- Shopify (SHOP) reported advertising of $188.25M in Q4 2025.
- How has Shopify's advertising changed year-over-year?
- Shopify's advertising increased by 37.9% year-over-year, from $136.50M to $188.25M.
- What is the long-term trend for Shopify's advertising?
- Over 3 years (2022 to 2025), Shopify's advertising has grown at a 14.2% compound annual growth rate (CAGR), from $505.00M to $753.00M.
- What does advertising mean?
- Total spending on advertising and promotional campaigns to support brand growth.