What is SmartFinancial's advertising costs?

SmartFinancial (SMBK) reported advertising costs of $387K in Q1 2026.

How has SmartFinancial's advertising costs changed year-over-year?

SmartFinancial's advertising costs increased by 1.3% year-over-year, from $382K to $387K.

What is the long-term trend for SmartFinancial's advertising costs?

Over 4 years (2021 to 2025), SmartFinancial's advertising costs has grown at a 18.1% compound annual growth rate (CAGR), from $831K to $1.62M.

SmartFinancial SMBK Advertising costs

Advertising costs at other companies

Capital City Bank GroupCCBG

$797.5K+2.5%

Segments

By segment

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General Banking Unit$387K+1.3%

Other financials

Income statement

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Revenue$53.8M+14.9%

Net income$13.7M+21.6%

EPS (diluted)$0.81+20.9%

Balance sheet

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Cash & equivalents$346.1M-18.2%

Total debt$11.4M-7.0%

Total equity$562.0M+11.1%

Total assets$5.9B+9.2%

Cash flow

See full

Operating cash flow$16.4M+14.5%

CapEx$6.2M+568%

Free cash flow$10.2M-24.0%

Valuation

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Market cap$790.12M+46.9%

Enterprise value$455.43M+258%

P/E15×+0.8×

P/S3.8×+0.8×

Profitability

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Net margin25.4%+4.1pp

FCF margin27.1%-4.1pp

Returns & leverage

See full

Return on equity9.9%+2.1pp

Debt / equity0×0.0×

Where this comes from

Reported directly by SmartFinancial in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: SmartFinancial’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is SmartFinancial's advertising costs?: SmartFinancial (SMBK) reported advertising costs of $387K in Q1 2026.
How has SmartFinancial's advertising costs changed year-over-year?: SmartFinancial's advertising costs increased by 1.3% year-over-year, from $382K to $387K.
What is the long-term trend for SmartFinancial's advertising costs?: Over 4 years (2021 to 2025), SmartFinancial's advertising costs has grown at a 18.1% compound annual growth rate (CAGR), from $831K to $1.62M.