Skip to content

Snap SNAP Business Segments

FY'25FY'24FY'23FY'22
Total Revenue by Product
Advertising revenue$5.19B+5.8%$4.9B+11.2%$4.41B
Other revenue$745.37M+62.9%$457.7M+131%$197.81M
Total Revenue by Geography
Europe$1.09B+14.1%$957.08M+24.0%$772.08M+8.3%$712.76M+7.9%
North America$3.47B+7.3%$3.24B+9.6%$2.95B-7.9%$3.21B+11.6%
Rest Of World$1.37B+17.0%$1.17B+32.5%$881.74M+29.0%$683.53M+16.8%
United States$3.4B+9.7%$3.1B+6.9%$2.9B-6.5%$3.1B+10.7%
Total long-lived assets by Geography
Rest Of World$487.14M
United Kingdom$963.45M-1.1%$973.97M
United States$2.82B+7.2%$2.63B

Chart any of these lines over time, or line them up against competitors.

Compare these in charts →

Questions, answered.

How does Snap break its business down?
Snap (SNAP) reports total revenue by product across 2 parts — Advertising revenue and Other revenue. Each is extracted from the segment footnotes and tracked over time.
Where does Snap's segment data come from?
Segment breakdowns are pulled from the segment footnotes in Snap's SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.