Discontinued — last reported Q3 '22
Advertising — Total operating revenues
AT&T Advertising — Total operating revenues decreased by 2.4% to $81.00M in Q3 2022 compared to the prior quarter. Year-over-year, this metric declined by 94.5%, from $1.48B to $81.00M. This decline may warrant attention — for this metric, higher values are generally preferred.
Analysis
How to read this metric
An increase indicates successful monetization of user data and expanded reach in the digital advertising market, while a decrease may signal reduced advertiser demand or increased competition in the ad-tech space.
Detailed definition
This metric represents the total gross revenue generated from advertising-related services, including data-driven ad sal...
Peer comparison
Comparable to advertising revenue streams at other telecommunications or media conglomerates that utilize first-party subscriber data for targeted ad placements.
t_segment_advertising_total_operating_revenuesHistorical Data
| Q2 '21 | Q3 '21 | Q1 '22 | Q2 '22 | Q3 '22 | |
|---|---|---|---|---|---|
| Value | $1.83B | $1.48B | $1.76B | $83.00M | $81.00M |
| QoQ Change | — | -19.4% | +19.1% | -95.3% | -2.4% |
| YoY Change | — | — | — | -95.5% | -94.5% |
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Frequently Asked Questions
- What is AT&T's advertising — total operating revenues?
- AT&T (T) reported advertising — total operating revenues of $81.00M in Q3 2022.
- How has AT&T's advertising — total operating revenues changed year-over-year?
- AT&T's advertising — total operating revenues decreased by 94.5% year-over-year, from $1.48B to $81.00M.
- What does advertising — total operating revenues mean?
- Total revenue earned from selling advertising space and marketing services to third parties.