Advertising — Total net revenue
Take-Two Interactive Software Advertising — Total net revenue decreased by 3.2% to $128.70M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 10.3%, from $116.70M to $128.70M. Over 3 years (FY 2022 to FY 2025), Advertising — Total net revenue shows an upward trend with a 78.8% CAGR. This decline may warrant attention — for this metric, higher values are generally preferred.
Analysis
How to read this metric
An increase indicates successful monetization of the active user base through ad-tech integrations and growing demand for the company's digital inventory. A decrease may signal declining daily active users, reduced ad-fill rates, or shifts in mobile advertising market conditions.
Detailed definition
This metric represents the total revenue generated through advertising services, including in-game advertisements, brand...
Peer comparison
Comparable to 'Advertising Revenue' or 'Ad-supported Revenue' reported by other mobile-first gaming publishers and digital entertainment companies.
ttwo_segment_advertising_total_net_revenueHistorical Data
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $17.00M | $25.50M | $20.00M | $19.10M | $83.20M | $174.70M | $176.50M | $179.90M | $188.60M | $170.60M | $158.10M | $138.80M | $121.50M | $119.20M | $116.70M | $108.70M | $121.30M | $132.90M | $128.70M |
| QoQ Change | — | +50.0% | -21.6% | -4.5% | +335.6% | +110.0% | +1.0% | +1.9% | +4.8% | -9.5% | -7.3% | -12.2% | -12.5% | -1.9% | -2.1% | -6.9% | +11.6% | +9.6% | -3.2% |
| YoY Change | — | — | — | — | +389.4% | +585.1% | +782.5% | +841.9% | +126.7% | -2.3% | -10.4% | -22.8% | -35.6% | -30.1% | -26.2% | -21.7% | -0.2% | +11.5% | +10.3% |
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Frequently Asked Questions
- What is Take-Two Interactive Software's advertising — total net revenue?
- Take-Two Interactive Software (TTWO) reported advertising — total net revenue of $128.70M in Q4 2025.
- How has Take-Two Interactive Software's advertising — total net revenue changed year-over-year?
- Take-Two Interactive Software's advertising — total net revenue increased by 10.3% year-over-year, from $116.70M to $128.70M.
- What is the long-term trend for Take-Two Interactive Software's advertising — total net revenue?
- Over 3 years (2022 to 2025), Take-Two Interactive Software's advertising — total net revenue has grown at a 78.8% compound annual growth rate (CAGR), from $81.60M to $466.10M.
- What does advertising — total net revenue mean?
- Total revenue earned from displaying advertisements and promotional content within the company's games and digital platforms.