Take-Two Interactive Software TTWO Advertising — Total net revenue
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Where this comes from
Reported directly by Take-Two Interactive Software in its filing.
Tagged under the XBRL concept us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax.
The official record: Take-Two Interactive Software’s 10-K, filed May 22, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Take-Two Interactive Software's advertising — total net revenue?
- Take-Two Interactive Software (TTWO) reported advertising — total net revenue of $111.4M in Q1 2026.
- How has Take-Two Interactive Software's advertising — total net revenue changed year-over-year?
- Take-Two Interactive Software's advertising — total net revenue increased by 2.5% year-over-year, from $108.7M to $111.4M.
- What is the long-term trend for Take-Two Interactive Software's advertising — total net revenue?
- Over 4 years (2022 to 2026), Take-Two Interactive Software's advertising — total net revenue has grown at a 56.9% compound annual growth rate (CAGR), from $81.6M to $494.3M.
- What does advertising — total net revenue mean?
- This metric represents the total revenue generated through advertising services, including in-game advertisements, brand partnerships, and promotional placements within the company's digital gaming ecosystem. It reflects the monetization of the user base through non-transactional means, primarily driven by mobile and free-to-play titles. This revenue stream is a critical component of the company's diversified business model, leveraging high-traffic platforms to capture marketing spend from third-party advertisers.