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Taylor Morrison Home Corporation TMHC Sales & Marketing

Sales & Marketing at other companies

Equity Lifestyle Properties logo
Equity Lifestyle PropertiesELS
$3.84M-2.4%
SoFi Technologies, Inc. logo
SoFi Technologies, Inc.SOFI
$335.54M+40.9%

Segments

By segment

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East$35.03M-11.1%
West$30.48M-15.5%
Central$22.68M-24.9%
Financial Services$0—

Other financials

Income statement

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Revenue$1.4B-26.8%
Gross profit$290.6M-37.3%
Net income$98.6M-53.8%
EPS (diluted)$1.01-51.2%

Balance sheet

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Cash & equivalents$653.4M+72.8%
Total debt$2.3B+12.4%
Total equity$6.2B+4.9%
Total assets$9.8B+4.1%

Cash flow

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Operating cash flow-$10.4M-114%
CapEx$10.0M+17.0%
Free cash flow-$20.4M-130%

Valuation

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Market cap$6.59B-8.2%
Enterprise value$8.28B-6.6%
P/E9.9×+2.0×
P/S0.9×0.0×

Profitability

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Gross margin22.3%-2.0pp
Net margin8.8%-2.1pp
FCF margin9%+4.5pp

Returns & leverage

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Return on equity10.9%-5.0pp
Debt / equity0.4×0.0×

Where this comes from

Reported directly by Taylor Morrison Home Corporation in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Taylor Morrison Home Corporation’s 10-Q, filed April 22, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Taylor Morrison Home Corporation's sales & marketing?
Taylor Morrison Home Corporation (TMHC) reported sales & marketing of $89.88M in Q1 2026.
How has Taylor Morrison Home Corporation's sales & marketing changed year-over-year?
Taylor Morrison Home Corporation's sales & marketing decreased by 17.6% year-over-year, from $109.08M to $89.88M.
What is the long-term trend for Taylor Morrison Home Corporation's sales & marketing?
Over 4 years (2021 to 2025), Taylor Morrison Home Corporation's sales & marketing has grown at a 3.6% compound annual growth rate (CAGR), from $400.38M to $461.49M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.