Other
Advertising costs
T-Mobile US Advertising costs remained flat by 0.0% to $925M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 19.4%, from $775M to $925M. Over 4 years (FY 2021 to FY 2025), Advertising costs shows an upward trend with a 13.9% CAGR.
Analysis
StatementIncome Statement
SectionOther
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2013
Last reportedQ4 2025Feb 11, 2026
How to read this metric
Higher spending may signal aggressive growth strategies or competitive pressure, while lower spending might indicate brand maturity or cost-cutting measures.
Detailed definition
The total costs incurred for marketing, promotional campaigns, and advertising activities aimed at acquiring or retainin...
Peer comparison
Standard across all consumer-facing industries; often compared as a percentage of total revenue.
Metric ID:
other_advertising_expenseHistorical Data
5 years
| FY'21 | FY'22 | FY'23 | FY'24 | FY'25 | |
|---|---|---|---|---|---|
| Value | $2.2B | $2.3B | $2.5B | $3.1B | $3.7B |
| YoY Change | — | +4.5% | +8.7% | +24.0% | +19.4% |
Range$2.2B – $3.7B
CAGR+13.9%
Avg YoY Growth+14.1%
Median YoY Growth+14.0%
Current Streak4+ years growth
Business Segments
| Segment | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 |
|---|---|---|---|---|---|
| Wireless | $812M | $864M | $906M | $1.09B | $901M |
| Total | $925M | $925M | $925M | $925M | — |
Advertising costs at Other Companies
Frequently Asked Questions
- What is T-Mobile US's advertising costs?
- T-Mobile US (TMUS) reported advertising costs of $925M in Q4 2025.
- How has T-Mobile US's advertising costs changed year-over-year?
- T-Mobile US's advertising costs increased by 19.4% year-over-year, from $775M to $925M.
- What is the long-term trend for T-Mobile US's advertising costs?
- Over 4 years (2021 to 2025), T-Mobile US's advertising costs has grown at a 13.9% compound annual growth rate (CAGR), from $2.2B to $3.7B.
- What does advertising costs mean?
- Total spending on advertising and marketing activities to promote the company's products or services.