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WD-40 Company WDFC Sales & Marketing

Discontinued — last reported Q2 '26

Sales & Marketing at other companies

Church & Dwight logo
Church & DwightCHD
$139.4M+2.0%
SharkNinja logo
SharkNinjaSN
$315.34M+14.4%

Segments

By segment

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Americas$3.76M+25.9%
EIMEA$3.63M+17.0%
Asia-Pacific$1.43M+9.0%

Other financials

Income statement

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Revenue$161.7M+10.7%
Gross profit$89.9M+12.8%
Operating income$26.3M+12.9%
Net income$20.3M-31.9%
EPS (diluted)$1.50-31.5%

Balance sheet

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Cash & equivalents$50.3M-5.0%
Total debt$126.2M-18.6%
Total equity$269.0M+11.1%
Total assets$473.7M+3.4%

Cash flow

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Operating cash flow$14.3M+79.2%
CapEx$1.8M+29.9%
Free cash flow$12.5M+89.4%

Valuation

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Market cap$3.06B-0.6%
Enterprise value$3.13B-1.4%
P/E38.2×+2.2×
P/S4.8×-0.2×

Profitability

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Gross margin55.7%+1.5pp
Operating margin16.5%+0.2pp
Net margin12.6%-1.4pp
FCF margin13.2%+2.4pp

Returns & leverage

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Return on equity31.3%-6.0pp
Debt / equity0.5×-0.2×
Current ratio2.8×+0.4×

Where this comes from

Reported directly by WD-40 Company in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The official record: WD-40 Company’s 10-Q, filed April 9, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is WD-40 Company's sales & marketing?
WD-40 Company (WDFC) reported sales & marketing of $8.82M in Q4 2025.
How has WD-40 Company's sales & marketing changed year-over-year?
WD-40 Company's sales & marketing increased by 19.2% year-over-year, from $7.4M to $8.82M.
What is the long-term trend for WD-40 Company's sales & marketing?
Over 4 years (2021 to 2025), WD-40 Company's sales & marketing has grown at a 7.6% compound annual growth rate (CAGR), from $27.96M to $37.43M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.