How has Whirlpool's accrued marketing and advertising expenses changed year-over-year?

Whirlpool's accrued marketing and advertising expenses increased by 5.5% year-over-year, from $363M to $383M.

What is the long-term trend for Whirlpool's accrued marketing and advertising expenses?

Over 5 years (2020 to 2025), Whirlpool's accrued marketing and advertising expenses has grown at a -1.9% compound annual growth rate (CAGR), from $831M to $755M.

Whirlpool WHR Accrued Marketing and Advertising Expenses

Accrued Marketing and Advertising Expenses at other companies

MarqetaMQ

$260.14M+24.2%

Warby ParkerWRBY

$12.78M+40.2%

Thor IndustriesTHO

$170.94M-2.7%

Mondelez InternationalMDLZ

$2.97B+10.0%

General MillsGIS

$527.2M+5.0%

GarminGRMN

$92.5M+28.9%

Other financials

Income statement

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Revenue$3.3B-9.6%

Gross profit$415.0M-31.6%

Operating income$18.0M-90.2%

Net income-$82.0M-215%

EPS (diluted)-$1.43-212%

Balance sheet

See full

Cash & equivalents$626.0M-38.9%

Total debt$6.5B+5.8%

Total equity$3.8B+47.1%

Total assets$16.2B-2.0%

Cash flow

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Operating cash flow-$827.0M-14.7%

CapEx$68.0M-5.6%

Free cash flow-$895.0M-12.9%

Valuation

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Market cap$2.35B-30.4%

Enterprise value$8.25B-7.5%

P/E14.3×-467×

P/S0.2×-0.1×

Profitability

See full

Gross margin14.5%-1.7pp

Operating margin4.4%—

Net margin1.1%+1.0pp

FCF margin-0.1%—

Returns & leverage

See full

Return on equity5.2%+4.9pp

Debt / equity1.7×-0.7×

Current ratio0.9×+0.2×

Where this comes from

Reported directly by Whirlpool in its filing.

Tagged under the XBRL concept us-gaap:AccruedAdvertisingCurrent.

The official record: Whirlpool’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Whirlpool's accrued marketing and advertising expenses?: Whirlpool (WHR) reported accrued marketing and advertising expenses of $383M in Q1 2026.
How has Whirlpool's accrued marketing and advertising expenses changed year-over-year?: Whirlpool's accrued marketing and advertising expenses increased by 5.5% year-over-year, from $363M to $383M.
What is the long-term trend for Whirlpool's accrued marketing and advertising expenses?: Over 5 years (2020 to 2025), Whirlpool's accrued marketing and advertising expenses has grown at a -1.9% compound annual growth rate (CAGR), from $831M to $755M.