Whirlpool WHR Accrued advertising and promotions
Accrued advertising and promotions at other companies
Other financials
Where this comes from
Reported directly by Whirlpool in its filing.
Tagged under the XBRL concept whr:IncreaseDecreaseInAccruedAdvertisingAndPromotions.
The official record: Whirlpool’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →
Ask your AI about Whirlpool's accrued advertising and promotions.
Connect your AI assistant and compare it to peers, right in your chat.
Connect your AI
Claude
Questions, answered.
- What is Whirlpool's accrued advertising and promotions?
- Whirlpool (WHR) reported accrued advertising and promotions of -$374M in Q1 2026.
- How has Whirlpool's accrued advertising and promotions changed year-over-year?
- Whirlpool's accrued advertising and promotions decreased by 15.1% year-over-year, from -$325M to -$374M.
- What does accrued advertising and promotions mean?
- This reflects the change in liabilities related to marketing, promotional campaigns, and advertising commitments that have been incurred but not yet paid. It provides insight into the company's near-term marketing intensity and the timing of cash outflows for brand-building activities. Fluctuations here can indicate shifts in go-to-market strategies or seasonal promotional cycles.