What is Whirlpool's accrued advertising and promotions?

Whirlpool (WHR) reported accrued advertising and promotions of -$374M in Q1 2026.

How has Whirlpool's accrued advertising and promotions changed year-over-year?

Whirlpool's accrued advertising and promotions decreased by 15.1% year-over-year, from -$325M to -$374M.

What does accrued advertising and promotions mean?

Tracks the change in liabilities related to marketing and promotional activities that have been incurred but not yet paid. This reflects the company's commitment to brand building and sales support. Fluctuations in this balance can indicate changes in the timing or intensity of marketing campaigns.

Whirlpool WHR Accrued advertising and promotions

Accrued advertising and promotions at other companies

Warby ParkerWRBY

$12.78M+40.2%

GarminGRMN

$92.5M+28.9%

Thor IndustriesTHO

$170.94M-2.7%

eBayEBAY

$363M+50.6%

MarqetaMQ

$260.14M+24.2%

The Kraft Heinz CompanyKHC

$936M+34.9%

Other financials

Income statement

See full

Revenue$3.3B-9.6%

Gross profit$415.0M-31.6%

Operating income$18.0M-90.2%

Net income-$82.0M-215%

EPS (diluted)-$1.43-212%

Balance sheet

See full

Cash & equivalents$626.0M-38.9%

Total debt$6.5B+5.8%

Total equity$3.8B+47.1%

Total assets$16.2B-2.0%

Cash flow

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Operating cash flow-$827.0M-14.7%

CapEx$68.0M-5.6%

Free cash flow-$895.0M-12.9%

Valuation

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Market cap$2.35B-30.4%

Enterprise value$8.25B-7.5%

P/E14.3×-467×

P/S0.2×-0.1×

Profitability

See full

Gross margin14.5%-1.7pp

Operating margin4.4%—

Net margin1.1%+1.0pp

FCF margin-0.1%—

Returns & leverage

See full

Return on equity5.2%+4.9pp

Debt / equity1.7×-0.7×

Current ratio0.9×+0.2×

Where this comes from

Reported directly by Whirlpool in its filing.

Tagged under the XBRL concept whr:IncreaseDecreaseInAccruedAdvertisingAndPromotions.

The official record: Whirlpool’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Whirlpool's accrued advertising and promotions?: Whirlpool (WHR) reported accrued advertising and promotions of -$374M in Q1 2026.
How has Whirlpool's accrued advertising and promotions changed year-over-year?: Whirlpool's accrued advertising and promotions decreased by 15.1% year-over-year, from -$325M to -$374M.
What does accrued advertising and promotions mean?: Tracks the change in liabilities related to marketing and promotional activities that have been incurred but not yet paid. This reflects the company's commitment to brand building and sales support. Fluctuations in this balance can indicate changes in the timing or intensity of marketing campaigns.