Operating Expenses
Advertising
Accenture Advertising remained flat by 0.0% to $19.63M in Q2 2025 compared to the prior quarter. Year-over-year, this metric declined by 24.9%, from $26.13M to $19.63M. Over 4 years (FY 2021 to FY 2025), Advertising shows a downward trend with a -17.8% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2014
Last reportedQ4 2025Oct 10, 2025
How to read this metric
Higher spending may signal aggressive growth strategies or competitive defense, while lower spending may indicate cost-cutting or high brand maturity.
Detailed definition
This represents the total costs incurred for advertising, marketing, and promotional activities aimed at building brand...
Peer comparison
A standard operating expense line item for consumer packaged goods (CPG) and retail companies.
Metric ID:
advertisingHistorical Data
5 years
| FY'21 | FY'22 | FY'23 | FY'24 | FY'25 | |
|---|---|---|---|---|---|
| Value | $171.88M | $119.20M | $100.65M | $104.51M | $78.52M |
| YoY Change | — | -30.6% | -15.6% | +3.8% | -24.9% |
Range$78.52M – $171.88M
CAGR-17.8%
Avg YoY Growth-16.8%
Median YoY Growth-20.2%
Advertising at Other Companies
Frequently Asked Questions
- What is Accenture's advertising?
- Accenture (ACN) reported advertising of $19.63M in Q2 2025.
- How has Accenture's advertising changed year-over-year?
- Accenture's advertising decreased by 24.9% year-over-year, from $26.13M to $19.63M.
- What is the long-term trend for Accenture's advertising?
- Over 4 years (2021 to 2025), Accenture's advertising has grown at a -17.8% compound annual growth rate (CAGR), from $171.88M to $78.52M.
- What does advertising mean?
- Total spending on advertising and promotional campaigns to support brand growth.