Sales & Marketing
Oracle Sales & Marketing decreased by 4.5% to $2.05B in Q4 2025 compared to the prior quarter. Year-over-year, this metric declined by 3.2%, from $2.12B to $2.05B. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 3.0% CAGR.
Analysis
How to read this metric
An increase may signal aggressive growth strategies or higher customer acquisition costs, while a decrease could indicate cost-cutting or a shift toward organic growth.
Detailed definition
Represents the total costs incurred to acquire new customers and promote brand awareness through advertising, promotiona...
Peer comparison
Standard across financial services; peers often report this as 'Marketing and Business Development' or 'Advertising and Promotion'.
selling_and_marketingHistorical Data
| Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | Q2 '26 | Q3 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $2.08B | $1.85B | $1.95B | $2.00B | $2.24B | $2.18B | $2.22B | $2.15B | $2.29B | $2.03B | $2.09B | $2.04B | $2.11B | $2.04B | $2.19B | $2.12B | $2.31B | $2.06B | $2.15B | $2.05B |
| QoQ Change | — | -10.7% | +5.4% | +2.6% | +11.6% | -2.6% | +1.8% | -3.0% | +6.5% | -11.5% | +3.3% | -2.4% | +3.5% | -3.6% | +7.6% | -3.2% | +8.8% | -10.5% | +4.2% | -4.5% |
| YoY Change | — | — | — | — | +7.7% | +17.4% | +13.4% | +7.3% | +2.4% | -6.9% | -5.6% | -5.0% | -7.7% | +0.5% | +4.6% | +3.8% | +9.1% | +1.3% | -1.9% | -3.2% |
Business Segments
| Segment | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | Q2 '26 | Q3 '26 |
|---|---|---|---|---|---|---|---|---|
| Hardware Business | $76.00M | $65.00M | $69.00M | $66.00M | $75.00M | $54.00M | $59.00M | $57.00M |
| Cloud And License Business | $1.83B | $1.77B | $1.89B | $1.82B | $2.00B | — | — | — |
| Total | $2.11B | $2.04B | $2.19B | $2.12B | $2.31B | $2.06B | $2.15B | $2.05B |
Cloud And License Business was previously reported and has since been discontinued or reclassified. Only currently active segments are shown in the chart.
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Oracle's sales & marketing?
- Oracle (ORCL) reported sales & marketing of $2.05B in Q4 2025.
- How has Oracle's sales & marketing changed year-over-year?
- Oracle's sales & marketing decreased by 3.2% year-over-year, from $2.12B to $2.05B.
- What is the long-term trend for Oracle's sales & marketing?
- Over 4 years (2021 to 2025), Oracle's sales & marketing has grown at a 3.0% compound annual growth rate (CAGR), from $7.68B to $8.65B.
- What does sales & marketing mean?
- The total amount spent on advertising, marketing, and sales activities to acquire and retain customers.