Operating Expenses
Advertising
Progressive Advertising remained flat by 0.0% to $1.28B in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 28.2%, from $1.00B to $1.28B. Over 4 years (FY 2021 to FY 2025), Advertising shows an upward trend with a 24.5% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2013
Last reportedQ4 2025Mar 2, 2026
How to read this metric
Higher spending may signal aggressive growth strategies or competitive defense, while lower spending may indicate cost-cutting or high brand maturity.
Detailed definition
This represents the total costs incurred for advertising, marketing, and promotional activities aimed at building brand...
Peer comparison
A standard operating expense line item for consumer packaged goods (CPG) and retail companies.
Metric ID:
advertisingHistorical Data
5 years
| FY'21 | FY'22 | FY'23 | FY'24 | FY'25 | |
|---|---|---|---|---|---|
| Value | $2.14B | $2.03B | $1.60B | $4.00B | $5.13B |
| YoY Change | — | -5.0% | -21.3% | +150.2% | +28.2% |
Range$1.60B – $5.13B
CAGR+24.5%
Avg YoY Growth+38.0%
Median YoY Growth+11.6%
Current Streak2 years growth
Advertising at Other Companies
Frequently Asked Questions
- What is Progressive's advertising?
- Progressive (PGR) reported advertising of $1.28B in Q4 2025.
- How has Progressive's advertising changed year-over-year?
- Progressive's advertising increased by 28.2% year-over-year, from $1.00B to $1.28B.
- What is the long-term trend for Progressive's advertising?
- Over 4 years (2021 to 2025), Progressive's advertising has grown at a 24.5% compound annual growth rate (CAGR), from $2.14B to $5.13B.
- What does advertising mean?
- Total spending on advertising and promotional campaigns to support brand growth.