Current Liabilities
Accrued Marketing and Advertising Expenses
Roku, Inc. Accrued Marketing and Advertising Expenses decreased by 16.8% to $79.77M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 51.6%, from $52.63M to $79.77M. Over 4 years (FY 2021 to FY 2025), Accrued Marketing and Advertising Expenses shows an upward trend with a 19.2% CAGR.
Analysis
StatementBalance Sheet Statement
SectionCurrent Liabilities
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2021
Last reportedQ1 2026May 1, 2026
How to read this metric
An increase often aligns with seasonal marketing pushes or major product launches, while a decrease may indicate a reduction in planned promotional activity.
Detailed definition
This liability represents the estimated costs for marketing campaigns, trade promotions, and advertising services that h...
Peer comparison
Consumer goods companies with high brand-spend intensity typically carry significant accruals in this category relative to their quarterly marketing budget.
Metric ID:
accrued_marketing_advertisingHistorical Data
18 periods
| Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $47.43M | $67.39M | $55.32M | $56.02M | $163.37M | $50.47M | $82.71M | $153.89M | $147.85M | $54.28M | $53.60M | $65.75M | $112.00M | $52.63M | $80.40M | $104.99M | $95.89M | $79.77M |
| QoQ Change | — | +42.1% | -17.9% | +1.3% | +191.6% | -69.1% | +63.9% | +86.1% | -3.9% | -63.3% | -1.3% | +22.7% | +70.3% | -53.0% | +52.8% | +30.6% | -8.7% | -16.8% |
| YoY Change | — | — | — | — | +244.5% | -25.1% | +49.5% | +174.7% | -9.5% | +7.5% | -35.2% | -57.3% | -24.2% | -3.0% | +50.0% | +59.7% | -14.4% | +51.6% |
Range$47.43M – $163.37M
CAGR+13.0%
Avg YoY Growth+33.5%
Median YoY Growth+2.3%
Current Streak2 quarters decline
Accrued Marketing and Advertising Expenses at Other Companies
Frequently Asked Questions
- What is Roku, Inc.'s accrued marketing and advertising expenses?
- Roku, Inc. (ROKU) reported accrued marketing and advertising expenses of $79.77M in Q1 2026.
- How has Roku, Inc.'s accrued marketing and advertising expenses changed year-over-year?
- Roku, Inc.'s accrued marketing and advertising expenses increased by 51.6% year-over-year, from $52.63M to $79.77M.
- What is the long-term trend for Roku, Inc.'s accrued marketing and advertising expenses?
- Over 4 years (2021 to 2025), Roku, Inc.'s accrued marketing and advertising expenses has grown at a 19.2% compound annual growth rate (CAGR), from $47.43M to $95.89M.
- What does accrued marketing and advertising expenses mean?
- Money owed for marketing and advertising services that have already been provided but not yet paid.