Apple AAPL Business Segments
| Q2 '26 | Q1 '26 | Q4 '25 | Q3 '25 | Q2 '25 | ||
|---|---|---|---|---|---|---|
| Net Sales by Business | ||||||
| Americas | $45.09B-23.0% | $58.53B+32.4% | $44.19B+7.3% | $41.2B+2.2% | $40.32B-23.4% | |
| Europe | $28.06B-26.5% | $38.15B+32.9% | $28.7B+19.5% | $24.01B-1.8% | $24.45B-27.8% | |
| Greater China | $20.5B-19.7% | $25.53B+76.1% | $14.49B-5.7% | $15.37B-4.0% | $16B-13.6% | |
| Japan | $8.4B-10.8% | $9.41B+41.8% | $6.64B+14.8% | $5.78B-20.8% | $7.3B-18.8% | |
| Rest of Asia Pacific | $9.14B-24.7% | $12.14B+43.8% | $8.44B+10.0% | $7.67B+5.3% | $7.29B-29.2% | |
| Net Sales by Product | ||||||
| iPad | $6.91B-19.6% | $8.6B+23.6% | $6.95B+5.6% | $6.58B+2.8% | $6.4B-20.8% | |
| iPhone | $56.99B-33.2% | $85.27B+73.9% | $49.03B+10.0% | $44.58B-4.8% | $46.84B-32.2% | |
| Mac | $8.4B+0.2% | $8.39B-3.9% | $8.73B+8.5% | $8.05B+1.2% | $7.95B-11.6% | |
| Services | $30.98B+3.2% | $30.01B+4.4% | $28.75B+4.8% | $27.42B+2.9% | $26.65B+1.2% | |
| Wearables, Home and Accessories | $7.9B-31.3% | $11.49B+27.5% | $9.01B+21.7% | $7.4B-1.6% | $7.52B-36.0% |
Chart any of these lines over time, or line them up against competitors.
Compare these in charts →Questions, answered.
- How does Apple break its business down?
- Apple (AAPL) reports net sales by business across 5 parts — Americas, Europe, Greater China, Japan and Rest of Asia Pacific. Each is extracted from the segment footnotes and tracked over time.
- Where does Apple's segment data come from?
- Segment breakdowns are pulled from the segment footnotes in Apple's SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.
