Apple AAPL Business Segments
| FY'25 | FY'24 | FY'23 | FY'22 | ||
|---|---|---|---|---|---|
| Net Sales by Business | |||||
| Americas | $178.35B+6.8% | $167.05B+2.8% | $162.56B-4.2% | $169.66B+10.7% | |
| Europe | $111.03B+9.6% | $101.33B+7.5% | $94.29B-0.9% | $95.12B+6.5% | |
| Greater China | $64.38B-3.8% | $66.95B-7.7% | $72.56B-2.2% | $74.2B+8.5% | |
| Japan | $28.7B+14.6% | $25.05B+3.3% | $24.26B-6.6% | $25.98B-8.8% | |
| Rest of Asia Pacific | $33.7B+9.9% | $30.66B+3.5% | $29.62B+0.8% | $29.38B+11.5% | |
| Net Sales by Product | |||||
| iPad | $28.02B+5.0% | $26.69B-5.7% | $28.3B-3.4% | $29.29B-8.1% | |
| iPhone | $209.59B+4.2% | $201.18B+0.3% | $200.58B-2.4% | $205.49B+7.0% | |
| Mac | $33.71B+12.4% | $29.98B+2.1% | $29.36B-26.9% | $40.18B+14.2% | |
| Services | $109.16B+13.5% | $96.17B+12.9% | $85.2B+9.1% | $78.13B+14.2% | |
| Wearables, Home and Accessories | $35.69B-3.6% | $37.01B-7.1% | $39.85B-3.4% | $41.24B+7.5% |
Chart any of these lines over time, or line them up against competitors.
Compare these in charts →Questions, answered.
- How does Apple break its business down?
- Apple (AAPL) reports net sales by business across 5 parts — Americas, Europe, Greater China, Japan and Rest of Asia Pacific. Each is extracted from the segment footnotes and tracked over time.
- Where does Apple's segment data come from?
- Segment breakdowns are pulled from the segment footnotes in Apple's SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.
