Apple AAPL Business Segments
| TTM Q2 '26 | TTM Q1 '26 | TTM Q4 '25 | TTM Q3 '25 | TTM Q2 '25 | ||
|---|---|---|---|---|---|---|
| Net Sales by Business | ||||||
| Americas | $189.01B+9.7% | $184.23B+8.8% | $178.35B+6.8% | $175.83B+6.2% | $172.31B+5.6% | |
| Europe | $118.92B+13.1% | $115.32B+10.0% | $111.03B+9.6% | $107.25B+8.5% | $105.12B+8.2% | |
| Greater China | $75.89B+18.1% | $71.39B+10.4% | $64.38B-3.8% | $64.92B-3.1% | $64.28B-5.5% | |
| Japan | $30.23B+10.7% | $29.13B+10.9% | $28.7B+14.6% | $27.99B+13.6% | $27.31B+12.1% | |
| Rest of Asia Pacific | $37.4B+19.3% | $35.55B+15.5% | $33.7B+9.9% | $32.64B+10.2% | $31.35B+8.7% | |
| Net Sales by Product | ||||||
| iPad | $29.04B+1.5% | $28.53B+2.8% | $28.02B+5.0% | $28.02B+7.0% | $28.6B+15.3% | |
| iPhone | $235.87B+17.1% | $225.72B+12.5% | $209.59B+4.2% | $206.78B+4.0% | $201.5B+1.2% | |
| Mac | $33.56B+5.9% | $33.11B+6.1% | $33.71B+12.4% | $32.73B+9.6% | $31.69B+6.8% | |
| Services | $117.16B+14.7% | $112.83B+13.5% | $109.16B+13.5% | $105.38B+12.7% | $102.17B+12.9% | |
| Wearables, Home and Accessories | $35.81B-1.6% | $35.43B-3.7% | $35.69B-3.6% | $35.72B-4.2% | $36.41B-2.8% |
Chart any of these lines over time, or line them up against competitors.
Compare these in charts →Questions, answered.
- How does Apple break its business down?
- Apple (AAPL) reports net sales by business across 5 parts — Americas, Europe, Greater China, Japan and Rest of Asia Pacific. Each is extracted from the segment footnotes and tracked over time.
- Where does Apple's segment data come from?
- Segment breakdowns are pulled from the segment footnotes in Apple's SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.
