Apple AAPL Business Segments
| TTM Q2 '26 | TTM Q1 '26 | TTM Q4 '25 | TTM Q3 '25 | TTM Q2 '25 | ||
|---|---|---|---|---|---|---|
| Net Sales by Business | ||||||
| Americas | $189.01B+2.6% | $184.23B+3.3% | $178.35B+1.4% | $175.83B+2.0% | $172.31B+1.8% | |
| Europe | $118.92B+3.1% | $115.32B+3.9% | $111.03B+3.5% | $107.25B+2.0% | $105.12B+0.3% | |
| Greater China | $75.89B+6.3% | $71.39B+10.9% | $64.38B-0.8% | $64.92B+1.0% | $64.28B-0.6% | |
| Japan | $30.23B+3.8% | $29.13B+1.5% | $28.7B+2.5% | $27.99B+2.5% | $27.31B+3.9% | |
| Rest of Asia Pacific | $37.4B+5.2% | $35.55B+5.5% | $33.7B+3.2% | $32.64B+4.1% | $31.35B+1.8% | |
| Net Sales by Product | ||||||
| iPad | $29.04B+1.8% | $28.53B+1.8% | $28.02B0.0% | $28.02B-2.0% | $28.6B+3.0% | |
| iPhone | $235.87B+4.5% | $225.72B+7.7% | $209.59B+1.4% | $206.78B+2.6% | $201.5B+0.4% | |
| Mac | $33.56B+1.4% | $33.11B-1.8% | $33.71B+3.0% | $32.73B+3.3% | $31.69B+1.6% | |
| Services | $117.16B+3.8% | $112.83B+3.4% | $109.16B+3.6% | $105.38B+3.1% | $102.17B+2.8% | |
| Wearables, Home and Accessories | $35.81B+1.1% | $35.43B-0.7% | $35.69B-0.1% | $35.72B-1.9% | $36.41B-1.1% |
Chart any of these lines over time, or line them up against competitors.
Compare these in charts →Questions, answered.
- How does Apple break its business down?
- Apple (AAPL) reports net sales by business across 5 parts — Americas, Europe, Greater China, Japan and Rest of Asia Pacific. Each is extracted from the segment footnotes and tracked over time.
- Where does Apple's segment data come from?
- Segment breakdowns are pulled from the segment footnotes in Apple's SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.
