What is Blackbaud's advertising costs?

Blackbaud (BLKB) reported advertising costs of $4.03M in Q4 2025.

How has Blackbaud's advertising costs changed year-over-year?

Blackbaud's advertising costs increased by 0.6% year-over-year, from $4M to $4.03M.

What is the long-term trend for Blackbaud's advertising costs?

Over 4 years (2021 to 2025), Blackbaud's advertising costs has grown at a 22.7% compound annual growth rate (CAGR), from $7.1M to $16.1M.

Blackbaud BLKB Advertising costs

Advertising costs at other companies

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$4.25M+21.4%

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$850K+3.0%

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$797.5K+2.5%

HTF

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Other financials

Income statement

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Revenue$281.1M+4.2%

Gross profit$166.6M+7.4%

Operating income$51.4M+161%

Net income$31.1M+620%

EPS (diluted)$0.67+644%

Balance sheet

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Cash & equivalents$452.8M-0.8%

Total debt$1.2B-1.2%

Total equity$34.6M+97.7%

Total assets$2.1B+0.3%

Cash flow

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Operating cash flow$51.5M+3,607%

CapEx$1.7M+142%

Free cash flow$49.8M+7,013%

Valuation

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Market cap$1.27B-57.5%

Enterprise value$2.01B-46.2%

P/E8.9×—

P/S1.1×-1.5×

Profitability

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Gross margin59.2%+3.7pp

Operating margin19.5%+12.7pp

Net margin12.4%+7.4pp

FCF margin26.9%+7.3pp

Returns & leverage

See full

Return on equity545%+467pp

Debt / equity34.6×-34.6×

Current ratio0.7×0.0×

Where this comes from

Reported directly by Blackbaud in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Blackbaud’s 10-K, filed February 18, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Blackbaud's advertising costs?: Blackbaud (BLKB) reported advertising costs of $4.03M in Q4 2025.
How has Blackbaud's advertising costs changed year-over-year?: Blackbaud's advertising costs increased by 0.6% year-over-year, from $4M to $4.03M.
What is the long-term trend for Blackbaud's advertising costs?: Over 4 years (2021 to 2025), Blackbaud's advertising costs has grown at a 22.7% compound annual growth rate (CAGR), from $7.1M to $16.1M.