What is e.l.f. Beauty's marketing and selling?

e.l.f. Beauty (ELF) reported marketing and selling of $21.84M in Q4 2025.

How has e.l.f. Beauty's marketing and selling changed year-over-year?

e.l.f. Beauty's marketing and selling increased by 1.4% year-over-year, from $21.54M to $21.84M.

Over 2 years (2023 to 2025), e.l.f. Beauty's marketing and selling has grown at a -24.6% compound annual growth rate (CAGR), from $23.76M to $13.5M.

Revenue$449.3M+35.1%

Gross profit$326.5M+37.7%

Operating income$67.5M+92.5%

Net income-$49.4M-275%

EPS (diluted)-$0.82-267%

Cash & equivalents$289.7M+94.8%

Total debt$916.9M+193%

Total equity$1.1B+48.6%

Total assets$2.4B+91.8%

Operating cash flow$102.5M-24.7%

CapEx$1.9M-83.0%

Free cash flow$100.6M-19.6%

Market cap$3.77B+1.1%

Gross margin70.7%-0.5pp

Operating margin11.1%+1.0pp

Net margin1.6%-6.9pp

FCF margin11.6%+2.8pp

Return on equity2.8%-13.2pp

Debt / equity0.8×+0.4×

Current ratio2.3×-0.7×

Reported directly by e.l.f. Beauty in its filing.

Tagged under the XBRL concept us-gaap:AccruedMarketingCostsCurrent.

The official record: e.l.f. Beauty’s 10-Q, filed February 5, 2026, on SEC EDGAR. View the filing →

What is e.l.f. Beauty's marketing and selling?: e.l.f. Beauty (ELF) reported marketing and selling of $21.84M in Q4 2025.
How has e.l.f. Beauty's marketing and selling changed year-over-year?: e.l.f. Beauty's marketing and selling increased by 1.4% year-over-year, from $21.54M to $21.84M.
What is the long-term trend for e.l.f. Beauty's marketing and selling?: Over 2 years (2023 to 2025), e.l.f. Beauty's marketing and selling has grown at a -24.6% compound annual growth rate (CAGR), from $23.76M to $13.5M.