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Harley-Davidson HOG Q2 2026 earnings

Reported July 23, 2026 · Before market open

Revenue$1.1BMiss by $63.2M
EPS$0.75Beat by $0.10
Revenue estimate$1.2B
EPS estimate$0.65
“Our second-quarter performance reflects strength in our domestic retail business, continued focus on healthy dealer inventory levels and the exceptional commitment of our dealer network. We also made meaningful progress against our Back to the Bricks strategic initiatives, strengthening execution across the business and driving improved profitability. Given this progress, our first-half results, and our market share gains, we are raising our full-year guidance and remain confident in our ability to create long-term value for shareholders”
Artie Starrs

Next report

Nov 3, 2026 (in a month)
Revenue estimate$1.1B
EPS estimate$0.46

Financials

Q2 2026

Income statement

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Revenue$1.2B-5.9%
Gross profit$421.1M-24.3%
Operating income$76.0M-32.4%
Net income$79.8M-25.8%
EPS (diluted)$0.75-14.8%

Balance sheet

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Cash & equivalents$1.9B+19.4%
Total debt$1.8B-63.3%
Total equity$3.1B-6.6%
Total assets$7.2B-39.9%

Cash flow

See full
CapEx$12.9M-63.7%

Valuation & ratios

Valuation

as of 10/02/26
See full
Market cap$2.58B-24.7%
Enterprise value$2.5B-54.9%
P/E4.4×—
P/S0.6×-0.1×

Profitability

See full
Gross margin33.4%-8.9pp

Returns & leverage

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Debt / equity0.6×-0.9×
Current ratio1.9×+0.5×

Segments

By product

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Motorcycle finished goods$848.1M+9.0%
Parts and accessories$177.0M-5.3%
Apparel$56.1M+1.5%
Licensing$6.3M+6.0%

By segment

See full
Non-Financial Services Entities$1.1B+5.8%
LiveWire$9.1M+51.6%

FAQ

When did Harley-Davidson report Q2 2026 earnings?
Harley-Davidson (HOG) reported Q2 2026 earnings on July 23, 2026 before market open.
What were Harley-Davidson's Q2 2026 revenue and EPS?
Harley-Davidson reported revenue of $1.1B and eps of $0.75 for Q2 2026.
Did Harley-Davidson beat estimates in Q2 2026?
Revenue missed the consensus estimate of $1.2B by $63.2M. EPS beat the consensus estimate of $0.65 by $0.10.
How did Harley-Davidson's Q2 2026 results compare year-over-year?
Compared to the same quarter a year prior, revenue declined 15.5% from $1.3B a year earlier and eps declined 14.8% from $0.88.
Where can I find Harley-Davidson's Q2 2026 SEC filings?
You can read the 8-K earnings release (0000793952-26-000055) and the 10-Q periodic report (0000793952-26-000061) directly on SEC EDGAR. The filing index links above go to sec.gov.