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Harley-Davidson HOG Q2 2025 earnings

Reported July 30, 2025 · Before market open

Revenue$1.3BBeat by $258.3M
EPS$0.88Miss by $0.11
Revenue estimate$1.0B
EPS estimate$0.99

Next report

Nov 3, 2026 (in a month)
Revenue estimate$1.1B
EPS estimate$0.46

Financials

Q2 2025

Income statement

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Revenue$1.3B-19.3%
Gross profit$556.3M-19.9%
Operating income$112.4M-53.4%
Net income$107.6M-50.7%
EPS (diluted)$0.88-46.0%

Balance sheet

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Cash & equivalents$1.6B-14.1%
Total debt$4.9B-10.3%
Total equity$3.3B-3.5%
Total assets$12.1B-5.6%

Cash flow

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Operating cash flow$368.0M-22.3%
CapEx$35.6M-14.2%
Free cash flow$332.4M-23.1%

Valuation & ratios

Valuation

as of 06/30/25
See full
Market cap$2.86B-37.2%
Enterprise value$6.2B-24.4%
P/S0.6×-0.1×

Profitability

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Gross margin42.3%+0.7pp
FCF margin18.4%+6.0pp

Returns & leverage

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Debt / equity1.5×-0.1×
Current ratio1.4×-0.1×

Segments

By product

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Motorcycle finished goods$778.1M-27.2%
Parts and accessories$186.9M-3.6%
Apparel$55.2M-12.9%
Licensing$5.9M—

By geography

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EMEA$134.7M—
Other countries$63.8M—
Australia and New Zealand$26.5M—

By segment

See full
Non-Financial Services Entities$1.0B-22.6%
LiveWire$6.0M-6.8%

FAQ

When did Harley-Davidson report Q2 2025 earnings?
Harley-Davidson (HOG) reported Q2 2025 earnings on July 30, 2025 before market open.
What were Harley-Davidson's Q2 2025 revenue and EPS?
Harley-Davidson reported revenue of $1.3B and eps of $0.88 for Q2 2025.
Did Harley-Davidson beat estimates in Q2 2025?
Revenue beat the consensus estimate of $1.0B by $258.3M. EPS missed the consensus estimate of $0.99 by $0.11.
How did Harley-Davidson's Q2 2025 results compare year-over-year?
Compared to the same quarter a year prior, revenue declined 19.3% from $1.6B a year earlier and eps declined 46.0% from $1.63.
Where can I find Harley-Davidson's Q2 2025 SEC filings?
You can read the 8-K earnings release (0000793952-25-000162) and the 10-Q periodic report (0000793952-25-000170) directly on SEC EDGAR. The filing index links above go to sec.gov.