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Harley-Davidson HOG Q4 2025 Annual earnings

Reported February 10, 2026 · Before market open

Revenue$379.2MMiss by $105.4M
EPS-$2.44Miss by $1.52
Revenue estimate$484.6M
EPS estimate-$0.92

Next report

Date not yet announced

Financials

Q4 2025

Income statement

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Revenue$496.2M-27.8%
Gross profit$74.6M-69.9%

Balance sheet

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Cash & equivalents$3.1B+94.5%
Total debt$2.2B-56.8%
Total equity$3.1B-0.8%
Total assets$8.0B-32.3%

Cash flow

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Operating cash flow$152.0M+14.1%
CapEx$51.6M-8.1%
Free cash flow$100.4M+30.4%

Valuation & ratios

Valuation

as of 12/31/25
See full
Market cap$2.42B-36.9%
Enterprise value$1.56B-78.9%
P/S0.5×-0.2×

Profitability

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Gross margin38.7%-3.3pp

Returns & leverage

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Debt / equity0.7×-0.9×
Current ratio2.1×+0.7×

Segments

By product

See full
Motorcycle finished goods$193.9M-16.2%
Parts and accessories$116.5M-0.9%
Apparel$47.2M-12.8%
Licensing$5.4M-4.7%

By geography

See full
EMEA$134.7M-7.8%
Other countries$63.8M-3.3%
Australia and New Zealand$26.5M-11.7%

By segment

See full
Non-Financial Services Entities$379.2M-9.8%
LiveWire$11.4M+9.2%

Versus estimates

Revenue

Q2 2026$1.1BMiss by $63.2MQ1 2026$1.1BBeat by $45.7M
Q4 2025$379.2MMiss by $105.4M
Q3 2025$1.1BBeat by $564.7MQ2 2025$1.3BBeat by $258.3MQ1 2025$1.3BBeat by $147.8M

Diluted EPS

Q2 2026$0.75Beat by $0.10Q1 2026$0.22Miss by $0.12
Q4 2025-$2.44Miss by $1.52
Q3 2025$3.10Beat by $1.72Q2 2025$0.88Miss by $0.11Q1 2025$1.07Beat by $0.27

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Questions, answered.

When did Harley-Davidson report Q4 2025 earnings?
Harley-Davidson (HOG) reported Q4 2025 earnings on February 10, 2026 before market open.
What were Harley-Davidson's Q4 2025 revenue and EPS?
Harley-Davidson reported revenue of $379.2M and eps of $-2.44 for Q4 2025.
Did Harley-Davidson beat estimates in Q4 2025?
Revenue missed the consensus estimate of $484.6M by $105.4M. EPS missed the consensus estimate of $-0.92 by $1.52.
How did Harley-Davidson's Q4 2025 results compare year-over-year?
Compared to the same quarter a year prior, revenue declined 44.9% from $687.6M a year earlier and eps declined 162.4% from $-0.93.
Where can I find Harley-Davidson's Q4 2025 SEC filings?
You can read the 8-K earnings release (0000793952-26-000004) and the 10-K periodic report (0000793952-26-000011) directly on SEC EDGAR. The filing index links above go to sec.gov.