Harley-Davidson HOG Ratios & Valuation
| TTM Q1 '26 | TTM Q4 '25 | TTM Q3 '25 | TTM Q2 '25 | TTM Q1 '25 | ||
|---|---|---|---|---|---|---|
| Profitability | ||||||
| Gross margin | 35.9%-2.8pp | 38.7%-2.1pp | 40.8%-1.5pp | 42.3%-0.1pp | 42.5%+0.4pp | |
| Efficiency | ||||||
| Asset turnover | 0.4×0.0× | 0.4×+0.1× | 0.4×0.0× | 0.4×0.0× | 0.4×0.0× | |
| Inventory turnover | 4.1×+0.4× | 3.7×-0.9× | 4.6×+0.7× | 4×+0.3× | 3.7×+0.1× | |
| Liquidity | ||||||
| Current ratio | 1.9×-0.2× | 2.1×-0.4× | 2.5×+1.1× | 1.4×-0.2× | 1.6×+0.2× | |
| Quick ratio | 1.7×-0.2× | 1.8×-0.5× | 2.4×+1.2× | 1.2×-0.2× | 1.4×+0.2× | |
| Cash ratio | 0.7×-0.4× | 1.2×+0.6× | 0.5×+0.1× | 0.4×-0.1× | 0.5×+0.1× | |
| Leverage | ||||||
| Debt-to-equity | 0.6×-0.2× | 0.7×-0.4× | 1.1×-0.4× | 1.5×-0.2× | 1.7×+0.1× | |
| Debt-to-assets | 0.2×0.0× | 0.3×-0.1× | 0.4×0.0× | 0.4×0.0× | 0.4×0.0× | |
| Valuation | ||||||
| Market capitalization | $2.26B-6.6% | $2.42B-28.6% | $3.39B+18.4% | $2.86B-8.9% | $3.14B-18.0% | |
| Enterprise value | $2.16B+38.1% | $1.56B-71.6% | $5.5B-11.3% | $6.2B-7.7% | $6.72B-9.4% | |
| Price / sales | 0.5×0.0× | 0.5×-0.2× | 0.7×+0.1× | 0.6×0.0× | 0.7×-0.1× | |
| Price / book | 0.7×0.0× | 0.8×-0.2× | 0.9×+0.1× | 0.9×-0.1× | 1×-0.2× | |
| EV / sales | 0.5×+0.2× | 0.3×-0.8× | 1.2×-0.2× | 1.4×0.0× | 1.4×0.0× | |
| Dividend yield | 3.8%+0.2pp | 3.6%+1.0pp | 2.6%-0.5pp | 3.1%+0.2pp | 2.9%+0.5pp |
Chart any of these lines over time, or line them up against competitors.
Compare these in charts →Questions, answered.
- What are Harley-Davidson's profit margins?
- Harley-Davidson (HOG) runs a 35.9% gross margin and a 11.0% operating margin, with a 10.8% net margin.
- Where do Harley-Davidson's ratios come from?
- Every ratio is computed from Harley-Davidson's SEC filings — trailing-twelve-month flows over period-end balances. Valuation multiples combine those fundamentals with market data, recomputed each period. Switch between quarterly, annual, and TTM, or open any ratio for its full history and peer comparisons.