What is Harley-Davidson's EV / sales?

Harley-Davidson (HOG) reported EV / sales of 0.5× in Q1 2026.

How has Harley-Davidson's EV / sales changed year-over-year?

Harley-Davidson's EV / sales decreased by 64.4% year-over-year, from 1.4× to 0.5×.

What is the long-term trend for Harley-Davidson's EV / sales?

Over 5 years (2020 to 2025), Harley-Davidson's EV / sales has grown at a -31.2% compound annual growth rate (CAGR), from 2.3× to 0.3×.

What does EV / sales mean?

Enterprise value at the quarter end divided by trailing-twelve-month revenue. A capital-structure-neutral revenue multiple, useful when earnings are negative.

Harley-Davidson HOG EV / sales

EV / sales at other companies

PolarisPII

0.7×+0.1×

Ford Motor CompanyF

0.2×0.0×

D.R. HortonDHI

1.1×+0.1×

Ally FinancialALLY

2.8×+0.5×

LAD

Lithia MotorsLAD

0.2×-0.1×

OPENLANE, IncOPLN

1.8×—

Other financials

Income statement

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Revenue$1.2B-11.8%

Gross profit$378.4M-32.2%

Operating income$23.5M-85.4%

Net income$24.8M-81.4%

EPS (diluted)$0.22-79.4%

Balance sheet

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Cash & equivalents$1.8B-6.5%

Total debt$1.7B-69.1%

Total equity$3.1B-3.7%

Total assets$7.2B-41.5%

Cash flow

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Operating cash flow-$228.0M-261%

CapEx$31.8M+6.1%

Free cash flow-$259.8M-333%

Valuation

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Market cap$2.69B-28.1%

Enterprise value$2.59B-67.9%

P/E4.2×+1.0×

P/S0.6×-0.2×

Profitability

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Gross margin35.9%-6.5pp

Operating margin11%-2.6pp

Net margin10.8%-1.4pp

FCF margin18.4%+6.0pp

Returns & leverage

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Return on equity17.7%-5.8pp

Debt / equity0.6×-1.2×

Current ratio1.9×+0.4×

Where this comes from

Calculated from Harley-Davidson’s reported figures.

enterprise value/total revenue=0.5×

Based on the most recent quarter.

The official record: Harley-Davidson’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Harley-Davidson's EV / sales?: Harley-Davidson (HOG) reported EV / sales of 0.5× in Q1 2026.
How has Harley-Davidson's EV / sales changed year-over-year?: Harley-Davidson's EV / sales decreased by 64.4% year-over-year, from 1.4× to 0.5×.
What is the long-term trend for Harley-Davidson's EV / sales?: Over 5 years (2020 to 2025), Harley-Davidson's EV / sales has grown at a -31.2% compound annual growth rate (CAGR), from 2.3× to 0.3×.
What does EV / sales mean?: Enterprise value at the quarter end divided by trailing-twelve-month revenue. A capital-structure-neutral revenue multiple, useful when earnings are negative.