Harley-Davidson HOG Business Segments
| TTM Q1 '26 | TTM Q4 '25 | TTM Q3 '25 | TTM Q2 '25 | TTM Q1 '25 | ||
|---|---|---|---|---|---|---|
| Gross Profit by Business | ||||||
| LiveWire | -$3.19M+28.1% | -$4.44M+53.3% | -$9.5M-13.0% | -$8.41M+18.8% | -$10.35M+17.3% | |
| Non-Financial Services Entities | $848.8M-5.4% | $897.06M0.0% | $897.06M+2.2% | $877.76M-13.3% | $1.01B-12.6% | |
| Operating Income (Loss) by Business | ||||||
| LiveWire | -$72.88M+2.8% | -$75.02M+9.4% | -$82.79M+8.7% | -$90.69M+9.5% | -$100.21M+8.6% | |
| Non-Financial Services Entities | -$126.08M-339% | -$28.73M— | —— | —— | —— | |
| Motorcycles and related products by Business | ||||||
| LiveWire | $28.04M+9.2% | $25.67M+3.9% | $24.72M+3.2% | $23.96M-1.8% | $24.4M-7.4% | |
| Non-Financial Services Entities | $3.55B-0.7% | $3.58B-1.1% | $3.62B+5.8% | $3.42B-8.2% | $3.73B-9.6% | |
| Assets: by Business | ||||||
| Financial Services Entities | $22.64B-19.2% | $28.02B-12.7% | $32.09B-6.6% | $34.35B-1.7% | $34.95B+0.3% | |
| LiveWire | $473.13M-0.1% | $473.76M-0.3% | $475.2M-15.8% | $564.28M-14.4% | $659.43M-14.2% | |
| Non-Financial Services Entities | $14.79B+1.7% | $14.55B+1.6% | $14.32B-0.8% | $14.42B-0.1% | $14.44B+0.4% | |
| Selling, administrative and engineering expense by Business | ||||||
| Financial Services Entities | $180.17M-0.8% | $181.57M+4.2% | $174.24M+4.6% | $166.56M+1.2% | $164.61M-3.8% | |
| LiveWire | $69.69M-1.3% | $70.58M-3.7% | $73.29M-10.9% | $82.29M-8.4% | $89.85M-7.5% | |
| Depreciation and Amortization: by Business | ||||||
| Financial Services Entities | $7.72M-17.6% | $9.36M-2.1% | $9.56M+0.3% | $9.53M+0.3% | $9.5M+1.5% | |
| LiveWire | $9.47M-6.6% | $10.14M-1.8% | $10.33M-3.2% | $10.67M-1.2% | $10.8M+7.6% | |
| Non-Financial Services Entities | $157.62M+3.1% | $152.87M+3.6% | $147.56M+3.7% | $142.23M+1.2% | $140.57M-0.5% | |
| Motorcycles and related products cost of goods sold by Business | ||||||
| LiveWire | $31.23M+3.7% | $30.11M-12.0% | $34.21M+5.7% | $32.37M-6.9% | $34.75M-10.6% | |
| Non-Financial Services Entities | $2.73B+0.8% | $2.71B-0.5% | $2.73B+7.0% | $2.55B-6.3% | $2.72B-8.4% | |
| Capital expenditures: by Business | ||||||
| Financial Services Entities | $991K-1.8% | $1.01M-11.9% | $1.15M-12.0% | $1.3M-10.9% | $1.46M-21.3% | |
| LiveWire | $3.98M+4.5% | $3.81M-8.9% | $4.19M-16.8% | $5.03M-7.6% | $5.44M-32.5% | |
| Non-Financial Services Entities | $150.53M+1.1% | $148.86M-2.6% | $152.9M-9.0% | $167.96M-3.1% | $173.28M-7.2% | |
| Financial services by Product | ||||||
| Interest income | $509.08M-23.8% | $668.49M-21.0% | $846.63M-3.9% | $881.38M-0.9% | $888.97M-0.2% | |
| Other | $227.1M+13.1% | $200.71M+15.6% | $173.68M+18.0% | $147.22M+1.0% | $145.73M-1.3% | |
| Motorcycles and related products by Product | ||||||
| Apparel | $215.77M0.0% | $215.78M-3.1% | $222.69M+0.2% | $222.33M-3.5% | $230.48M-2.9% | |
| Motorcycle finished goods | $2.63B-1.0% | $2.66B-1.4% | $2.7B+8.3% | $2.49B-10.5% | $2.78B-11.4% | |
| Parts and accessories | $612.88M-0.2% | $614.07M-0.2% | $615.16M-1.1% | $622.21M-1.1% | $629.2M-3.5% |
Chart any of these lines over time, or line them up against competitors.
Compare these in charts →Questions, answered.
- How does Harley-Davidson break its business down?
- Harley-Davidson (HOG) reports gross profit by business across 2 parts — LiveWire and Non-Financial Services Entities. Each is extracted from the segment footnotes and tracked over time.
- Where does Harley-Davidson's segment data come from?
- Segment breakdowns are pulled from the segment footnotes in Harley-Davidson's SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.