Harley-Davidson HOG LiveWire — Selling, administrative and engineering expense

Other segment segments

Similar metrics at other companies

PUMPWireline — General and administrative expenses excluding nonrecurring and non cash items for reportable segments

$3.1M+15.8%

PUMPWireline — Cost of service - expendables

$17.86M+10.2%

PUMPWireline — Cost of service - labor

$14.68M+4.7%

PUMPWireline — Cost of service - other direct costs

$12.51M+24.2%

CHDNLive and Historical — Other Cost and Expense, Operating

$20M+17.6%

CHDNLive and Historical — Operating expense

$199M+4.7%

Questions, answered.

What is Harley-Davidson's livewire — selling, administrative and engineering expense?

Harley-Davidson (HOG) reported livewire — selling, administrative and engineering expense of $17.14M in Q1 2026.

How has Harley-Davidson's livewire — selling, administrative and engineering expense changed year-over-year?

Harley-Davidson's livewire — selling, administrative and engineering expense decreased by 4.9% year-over-year, from $18.03M to $17.14M.

What is the long-term trend for Harley-Davidson's livewire — selling, administrative and engineering expense?

Over 4 years (2021 to 2025), Harley-Davidson's livewire — selling, administrative and engineering expense has grown at a 1.8% compound annual growth rate (CAGR), from $65.61M to $70.58M.

What does livewire — selling, administrative and engineering expense mean?

This metric aggregates the operating costs associated with research, development, marketing, and general administration for the LiveWire segment. It highlights the level of investment being made to scale the electric vehicle business and support its infrastructure. High levels of these expenses are typical for emerging business units focused on innovation and market expansion.