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HubSpot HUBS Total Cost of Revenue

Total Cost of Revenue at other companies

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Segments

By product

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Subscription And Circulation$145.96M+36.8%
Service$14.92M-3.7%

Other financials

Income statement

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Revenue$911.7M+19.8%
Gross profit$750.9M+17.6%
Operating income$43.3M+276%
Net income$43.3M+1,430%
EPS (diluted)$0.86+1,533%

Balance sheet

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Cash & equivalents$958.3M+59.4%
Total debt$236.9M-15.5%
Total equity$1.7B-19.8%
Total assets$3.5B-4.9%

Cash flow

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Operating cash flow$222.8M+35.5%
CapEx$19.7M+22.6%
Free cash flow$203.1M+36.9%

Valuation

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Market cap$12.81B-50.7%
Enterprise value$12.09B-52.9%
P/E87.2×
P/S3.7×-5.4×

Profitability

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Gross margin83.2%-1.3pp
Operating margin3.8%+2.7pp
Net margin4.3%+3.9pp
FCF margin23.1%+1.1pp

Returns & leverage

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Return on equity7.9%+7.3pp
Debt / equity0.1×0.0×
Current ratio1.4×-0.4×

Where this comes from

Reported directly by HubSpot in its filing.

Tagged under the XBRL concept us-gaap:CostOfGoodsAndServicesSold.

The source filing: HubSpot’s 10-Q, filed August 5, 2026.

Filed
Aug 5, 2026, 4:25 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001193125-26-335232
Line itemFor the Three Months Ended June 30, 2026For the Three Months Ended June 30, 2025For the Six Months Ended June 30, 2026For the Six Months Ended June 30, 2025
Cost of revenues:
Subscription145,957106,670274,681206,900
Professional services and other14,92215,49131,89130,368
Total cost of revenues160,879122,161306,572237,268
Gross profit750,861638,7051,486,1631,237,735
Operating expenses:
Research and development225,823237,340460,017457,438
Sales and marketing397,707339,879784,138666,578

Item 1. Financial Statements

FAQ

What is HubSpot's total cost of revenue?
HubSpot (HUBS) reported total cost of revenue of $160.88M in Q2 2026.
How has HubSpot's total cost of revenue changed year-over-year?
HubSpot's total cost of revenue increased by 31.7% year-over-year, from $122.16M to $160.88M.
What is the long-term trend for HubSpot's total cost of revenue?
Over 4 years (2021 to 2025), HubSpot's total cost of revenue has grown at a 18.4% compound annual growth rate (CAGR), from $258.86M to $508.49M.
What does total cost of revenue mean?
The aggregate of all direct costs attributable to producing goods and delivering services that generated the company's revenue, including materials, labor, and overhead.

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