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Advertising at other companies

Mercantile Bank Corporation logo
Mercantile Bank CorporationMBWM
$416K+3.7%
Capital City Bank Group logo
Capital City Bank GroupCCBG
$797.5K+2.5%
City Holding Company logo
City Holding CompanyCHCO
$884K+1.3%
International Bancshares logo
International BancsharesIBOC
$1.69M-1.8%

Other financials

Income statement

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Revenue$50.8M+41.2%
Net income$22.3M+36.9%
EPS (diluted)$0.77+22.2%

Balance sheet

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Cash & equivalents$387.6M+36.0%
Total debt$14.5M+82.3%
Total equity$554.2M+29.5%
Total assets$4.7B+28.1%

Cash flow

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Operating cash flow$45.8M+285%
CapEx-$733.0K-1,147%
Free cash flow$45.1M+281%

Valuation

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Market cap$1.01B+22.3%
Enterprise value$634.89M
P/E13.5×
P/S5.9×

Profitability

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Net margin43.7%-2.0pp
FCF margin41.6%

Returns & leverage

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Return on equity15.2%-0.9pp
Debt / equity0.0×

Where this comes from

Reported directly by MetroCity Bankshares in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: MetroCity Bankshares’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is MetroCity Bankshares's advertising?
MetroCity Bankshares (MCBS) reported advertising of $223K in Q1 2026.
How has MetroCity Bankshares's advertising changed year-over-year?
MetroCity Bankshares's advertising increased by 33.5% year-over-year, from $167K to $223K.
What is the long-term trend for MetroCity Bankshares's advertising?
Over 4 years (2021 to 2025), MetroCity Bankshares's advertising has grown at a 5.0% compound annual growth rate (CAGR), from $541K to $657K.
What does advertising mean?
Represents the total expenditures incurred for marketing, promotional campaigns, and brand awareness initiatives. This metric measures the bank's investment in customer acquisition and market positioning. It is evaluated relative to the bank's growth targets and the competitive landscape of the local banking market.