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Monro, Inc. MNRO Advertising costs

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Other financials

Income statement

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Revenue$273.8M-7.2%
Gross profit$92.9M-4.5%
Operating income$18.6M+86.4%
Net income$11.1M+143%
EPS (diluted)$0.35+133%

Balance sheet

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Cash & equivalents$14.6M-29.5%
Total debt$522.7M-8.2%
Total equity$591.5M-4.7%
Total assets$1.6B-4.5%

Cash flow

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Operating cash flow$22.2M-23.2%
CapEx$9.8M+72.8%
Free cash flow$12.4M-46.7%

Valuation

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Market cap$481.91M+12.5%
Enterprise value$989.95M+1.4%
P/S0.4×+0.1×

Profitability

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Gross margin35%+0.1pp
Operating margin3.9%-1.4pp
Net margin-1.1%-2.7pp
FCF margin3.4%-5.5pp

Returns & leverage

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Return on equity-2%-5.0pp
Debt / equity0.9×0.0×
Current ratio0.5×-0.1×

Where this comes from

Reported directly by Monro, Inc. in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Monro, Inc.’s 10-K, filed May 27, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Monro, Inc.'s advertising costs?
Monro, Inc. (MNRO) reported advertising costs of $7.88M in Q1 2026.
How has Monro, Inc.'s advertising costs changed year-over-year?
Monro, Inc.'s advertising costs increased by 65.8% year-over-year, from $4.75M to $7.88M.
What is the long-term trend for Monro, Inc.'s advertising costs?
Over 2 years (2024 to 2026), Monro, Inc.'s advertising costs has grown at a 43.0% compound annual growth rate (CAGR), from $15.4M to $31.5M.
What does advertising costs mean?
Represents the total expenditures incurred for promotional activities and marketing campaigns intended to drive customer traffic to service centers. This metric reflects the company's investment in brand awareness and customer acquisition strategies within the competitive automotive repair market.