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PENN Entertainment, Inc. PENN Interactive — Marketing and advertising expense

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Other financials

Income statement

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Revenue$1.8B+6.4%
Operating income$97.1M+127%
Net income-$2.3M-102%
EPS (diluted)-$0.02-103%

Balance sheet

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Cash & equivalents$708.0M+19.7%
Total debt$8.9B+2.6%
Total equity$1.8B-38.5%
Total assets$14.1B-6.4%

Cash flow

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Operating cash flow$122.4M+192%
CapEx$94.6M-24.4%
Free cash flow$27.8M+133%

Valuation

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Market cap$2.82B+9.6%
Enterprise value$10.97B+3.4%
P/S0.4×0.0×

Profitability

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Operating margin-8.8%
Net margin-13.5%-15.1pp
FCF margin5.8%-3.3pp

Returns & leverage

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Return on equity-39.9%-43.1pp
Debt / equity4.8×+1.9×
Current ratio0.8×+0.1×

Where this comes from

Reported directly by PENN Entertainment, Inc. in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The official record: PENN Entertainment, Inc.’s 10-Q, filed April 29, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is PENN Entertainment, Inc.'s interactive — marketing and advertising expense?
PENN Entertainment, Inc. (PENN) reported interactive — marketing and advertising expense of $29.5M in Q1 2026.
How has PENN Entertainment, Inc.'s interactive — marketing and advertising expense changed year-over-year?
PENN Entertainment, Inc.'s interactive — marketing and advertising expense decreased by 66.7% year-over-year, from $88.5M to $29.5M.
What is the long-term trend for PENN Entertainment, Inc.'s interactive — marketing and advertising expense?
Over 3 years (2022 to 2025), PENN Entertainment, Inc.'s interactive — marketing and advertising expense has grown at a 59.8% compound annual growth rate (CAGR), from $76.1M to $310.4M.
What does interactive — marketing and advertising expense mean?
Represents the total expenditure dedicated to customer acquisition, brand awareness, and promotional activities within the interactive segment. This is a key performance indicator for evaluating the cost of acquiring new digital users and the efficiency of marketing spend in competitive wagering markets.