What is Playtika Holding Corp.'s advertising costs?

Playtika Holding Corp. (PLTK) reported advertising costs of $190.2M in Q4 2025.

How has Playtika Holding Corp.'s advertising costs changed year-over-year?

Playtika Holding Corp.'s advertising costs increased by 34.9% year-over-year, from $140.95M to $190.2M.

What is the long-term trend for Playtika Holding Corp.'s advertising costs?

Over 4 years (2021 to 2025), Playtika Holding Corp.'s advertising costs has grown at a 13.5% compound annual growth rate (CAGR), from $457.8M to $760.8M.

Playtika Holding Corp. PLTK Advertising costs

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Other financials

Income statement

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Revenue$744.7M+5.5%

Gross profit$552.5M+8.6%

Operating income-$49.6M-173%

Net income-$57.5M-288%

EPS (diluted)-$0.15-287%

Balance sheet

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Cash & equivalents$779.2M+79.2%

Total debt$2.5B0.0%

Total equity-$463.1M-295%

Total assets$3.7B+3.1%

Cash flow

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Operating cash flow$22.8M+21.3%

CapEx$5.7M-45.2%

Free cash flow$17.1M+104%

Valuation

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Market cap$1.46B-13.7%

Enterprise value$3.21B-15.3%

P/S0.5×-0.1×

Profitability

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Gross margin73%+0.4pp

Operating margin-4.4%-18.3pp

Net margin-10.5%—

FCF margin19.3%+2.4pp

Returns & leverage

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Return on equity68.2%—

Debt / equity-5.4×—

Current ratio1.2×-0.6×

Where this comes from

Reported directly by Playtika Holding Corp. in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Playtika Holding Corp.’s 10-K, filed February 26, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Playtika Holding Corp.'s advertising costs?: Playtika Holding Corp. (PLTK) reported advertising costs of $190.2M in Q4 2025.
How has Playtika Holding Corp.'s advertising costs changed year-over-year?: Playtika Holding Corp.'s advertising costs increased by 34.9% year-over-year, from $140.95M to $190.2M.
What is the long-term trend for Playtika Holding Corp.'s advertising costs?: Over 4 years (2021 to 2025), Playtika Holding Corp.'s advertising costs has grown at a 13.5% compound annual growth rate (CAGR), from $457.8M to $760.8M.