What is Proto Labs's advertising costs?

Proto Labs (PRLB) reported advertising costs of $3.83M in Q4 2025.

How has Proto Labs's advertising costs changed year-over-year?

Proto Labs's advertising costs increased by 7.0% year-over-year, from $3.58M to $3.83M.

What is the long-term trend for Proto Labs's advertising costs?

Over 4 years (2021 to 2025), Proto Labs's advertising costs has grown at a 5.2% compound annual growth rate (CAGR), from $12.5M to $15.3M.

Proto Labs PRLB Advertising costs

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Other financials

Income statement

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Revenue$139.3M+10.4%

Gross profit$63.6M+14.2%

Operating income$9.8M+117%

Net income$8.1M+125%

EPS (diluted)$0.33+120%

Balance sheet

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Cash & equivalents$124.0M+49.9%

Total debt$2.6M-16.6%

Total equity$683.1M+4.0%

Total assets$778.6M+5.6%

Cash flow

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Operating cash flow$17.5M-4.6%

CapEx$3.5M+181%

Free cash flow$14.0M-18.2%

Valuation

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Market cap$1.9B+59.7%

Profitability

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Gross margin44.9%+0.5pp

Operating margin5.6%+1.7pp

Net margin4.7%+1.6pp

FCF margin10.4%-3.1pp

Returns & leverage

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Return on equity3.8%+1.6pp

Debt / equity0×0.0×

Current ratio3.5×+0.4×

Where this comes from

Reported directly by Proto Labs in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Proto Labs’s 10-K, filed February 20, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Proto Labs's advertising costs?: Proto Labs (PRLB) reported advertising costs of $3.83M in Q4 2025.
How has Proto Labs's advertising costs changed year-over-year?: Proto Labs's advertising costs increased by 7.0% year-over-year, from $3.58M to $3.83M.
What is the long-term trend for Proto Labs's advertising costs?: Over 4 years (2021 to 2025), Proto Labs's advertising costs has grown at a 5.2% compound annual growth rate (CAGR), from $12.5M to $15.3M.