What is Papa John's International's advertising costs?

Papa John's International (PZZA) reported advertising costs of $43.23M in Q1 2026.

How has Papa John's International's advertising costs changed year-over-year?

Papa John's International's advertising costs decreased by 2.5% year-over-year, from $44.34M to $43.23M.

What is the long-term trend for Papa John's International's advertising costs?

Over 3 years (2022 to 2025), Papa John's International's advertising costs has grown at a 2.4% compound annual growth rate (CAGR), from $155.94M to $167.64M.

Papa John's International PZZA Advertising costs

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Other financials

Income statement

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Revenue$478.6M-7.7%

Gross profit$137.7M-9.3%

Operating income$20.8M-13.4%

Net income$7.3M-21.3%

EPS (diluted)$0.21-22.2%

Balance sheet

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Cash & equivalents$39.0M-11.3%

Total debt$952.6M-3.2%

Total equity-$449.1M-4.0%

Total assets$831.9M-7.4%

Cash flow

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Operating cash flow$7.2M-76.9%

CapEx$13.5M+10.0%

Free cash flow-$6.2M-133%

Valuation

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Market cap$1.19B-26.9%

Enterprise value$2.1B-18.1%

P/E41.5×+20.7×

P/S0.6×-0.2×

Profitability

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Gross margin28.8%+0.3pp

Operating margin4.3%-2.9pp

Net margin1.4%-2.4pp

FCF margin1.8%—

Returns & leverage

See full

Return on equity131.1%—

Debt / equity33.6×—

Current ratio0.8×0.0×

Where this comes from

Reported directly by Papa John's International in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Papa John's International’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Papa John's International's advertising costs?: Papa John's International (PZZA) reported advertising costs of $43.23M in Q1 2026.
How has Papa John's International's advertising costs changed year-over-year?: Papa John's International's advertising costs decreased by 2.5% year-over-year, from $44.34M to $43.23M.
What is the long-term trend for Papa John's International's advertising costs?: Over 3 years (2022 to 2025), Papa John's International's advertising costs has grown at a 2.4% compound annual growth rate (CAGR), from $155.94M to $167.64M.