The RealReal REAL Accrued Marketing and Advertising Expenses
Accrued Marketing and Advertising Expenses at other companies
Other financials
Where this comes from
Reported directly by The RealReal in its filing.
Tagged under the XBRL concept us-gaap:AccruedMarketingCostsCurrent.
The official record: The RealReal’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is The RealReal's accrued marketing and advertising expenses?
- The RealReal (REAL) reported accrued marketing and advertising expenses of $8.87M in Q1 2026.
- How has The RealReal's accrued marketing and advertising expenses changed year-over-year?
- The RealReal's accrued marketing and advertising expenses increased by 34.0% year-over-year, from $6.62M to $8.87M.
- What is the long-term trend for The RealReal's accrued marketing and advertising expenses?
- Over 5 years (2020 to 2025), The RealReal's accrued marketing and advertising expenses has grown at a 0.9% compound annual growth rate (CAGR), from $8.25M to $8.63M.
- What does accrued marketing and advertising expenses mean?
- This represents marketing and advertising expenses that have been incurred but not yet paid as of the balance sheet date. It reflects the company's commitment to customer acquisition and brand awareness programs. Tracking this helps investors understand the timing of marketing spend relative to revenue generation.