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SelectQuote SLQT Advertising

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Security National Financial Corporation logo
Security National Financial CorporationSNFCA
$737.06K-10.5%

Other financials

Income statement

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Revenue$430.9M+5.6%
Gross profit$259.6M+5.6%
Operating income$35.9M+62.9%
Net income$40.2M+54.5%
EPS (diluted)$0.11+267%

Balance sheet

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Cash & equivalents$35.2M-59.2%
Total debt$404.8M-4.5%
Total equity$384.7M+9.9%
Total assets$1.3B+3.0%

Cash flow

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Operating cash flow$56.8M-20.2%
CapEx$947.0K-0.2%
Free cash flow$55.8M-20.4%

Valuation

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Market cap$139.42M-65.1%
Enterprise value$509.04M-34.8%
P/E1.5×-6.9×
P/S0.1×-0.2×

Profitability

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Gross margin54.2%-7.6pp
Operating margin5.4%—
Net margin5.6%+5.3pp
FCF margin-0.4%-3.3pp

Returns & leverage

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Return on equity25%+23.9pp
Debt / equity1.1×-0.2×
Current ratio1.6×-0.3×

Where this comes from

Reported directly by SelectQuote in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: SelectQuote’s 10-K, filed August 21, 2025, on SEC EDGAR. View the filing →

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Questions, answered.

What is SelectQuote's advertising?
SelectQuote (SLQT) reported advertising of $65.93M in Q2 2025.
How has SelectQuote's advertising changed year-over-year?
SelectQuote's advertising decreased by 10.5% year-over-year, from $73.68M to $65.93M.
What is the long-term trend for SelectQuote's advertising?
Over 3 years (2022 to 2025), SelectQuote's advertising has grown at a -14.2% compound annual growth rate (CAGR), from $418M to $263.7M.
What does advertising mean?
Represents the total costs incurred for marketing, promotional campaigns, and advertising activities aimed at customer acquisition and brand awareness. This metric reflects the company's investment in driving traffic to its distribution platforms and is a primary driver of top-line growth.