What does technology platform — lead generation mean?

Costs associated with acquiring potential customer leads for the technology platform segment, often through third-party partnerships or digital channels. This is a key performance indicator for the efficiency of the segment's top-of-funnel marketing activities.

SoFi Technologies, Inc. SOFI Technology Platform — Lead Generation

Similar metrics at other companies

EVCMReportable Segment — Lead generation, marketing and advertising

$8.68M+1.4%

TYLPlatform Technologies — Sales and marketing expense

$4.91M+3.7%

EQPTPlatform expense

$28M+250%

IMAXTechnology sales — Marketing and Other

-$69K-225%

TYLPlatform Technologies — Total cost of revenues

$103.34M-5.2%

TYLPlatform Technologies — Segment Operating Income

$17.73M-41.5%

Other financials

Income statement

See full

Revenue$1.1B+42.6%

Gross profit$929.2M+46.1%

Net income$166.7M+134%

EPS (diluted)$0.12+100%

Balance sheet

See full

Cash & equivalents$3.8B+38.5%

Total debt$1.9B-39.0%

Total equity$10.8B+61.9%

Total assets$53.7B+42.2%

Cash flow

See full

Operating cash flow-$2.3B-10,866%

CapEx$67.6M+28.4%

Free cash flow-$2.4B-7,560%

Valuation

See full

Market cap$23B+26.2%

Enterprise value$21.15B+8.5%

P/E39.9×+7.4×

P/S5.8×-0.1×

Profitability

See full

Gross margin83.6%+1.4pp

Net margin14.6%-2.6pp

FCF margin-160.7%-834pp

Returns & leverage

See full

Return on equity6.6%-1.1pp

Debt / equity0.2×-0.3×

Current ratio0.2×—

Where this comes from

Reported directly by SoFi Technologies, Inc. in its filing.

Tagged under the XBRL concept sofi:LeadGeneration.

The official record: SoFi Technologies, Inc.’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

Ask your AI about SoFi Technologies, Inc.'s technology platform — lead generation.

Connect your AI assistant and compare it to peers, right in your chat.

Connect your AI

Claude

Questions, answered.

What is SoFi Technologies, Inc.'s technology platform — lead generation?: SoFi Technologies, Inc. (SOFI) reported technology platform — lead generation of $0 in Q1 2026.
What does technology platform — lead generation mean?: Costs associated with acquiring potential customer leads for the technology platform segment, often through third-party partnerships or digital channels. This is a key performance indicator for the efficiency of the segment's top-of-funnel marketing activities.