What is WEBTOON Entertainment Inc.'s marketing?

WEBTOON Entertainment Inc. (WBTN) reported marketing of $30.52M in Q1 2026.

How has WEBTOON Entertainment Inc.'s marketing changed year-over-year?

WEBTOON Entertainment Inc.'s marketing decreased by 3.2% year-over-year, from $31.54M to $30.52M.

What is the long-term trend for WEBTOON Entertainment Inc.'s marketing?

Over 3 years (2022 to 2025), WEBTOON Entertainment Inc.'s marketing has grown at a -11.2% compound annual growth rate (CAGR), from $180M to $126.15M.

WEBTOON Entertainment Inc. WBTN Marketing

Marketing at other companies

Trustco Bank CorpTRST

$394K+9.1%

Amerant BancorpAMTB

$2.94M-19.1%

Independent Bank CorporationIBCP

$1.21M+40.5%

SMB

SmartFinancialSMBK

$387K+1.3%

TFI

Triumph FinancialTFIN

$354K-30.7%

Five Star BancorpFSBC

$744K+42.5%

Segments

By segment

See full

Reportable Segment$30.52M-3.2%

Other financials

Income statement

See full

Revenue$320.9M-1.5%

Gross profit$83.0M+16.0%

Operating income-$8.0M+69.8%

Net income-$9.5M+57.8%

EPS (diluted)-$0.07+58.8%

Balance sheet

See full

Cash & equivalents$594.9M+8.1%

Total debt$20.4M-26.8%

Total equity$1.2B-19.7%

Total assets$1.6B-17.7%

Cash flow

See full

Operating cash flow-$11.8M+36.5%

CapEx$3.1M+487%

Free cash flow-$15.0M+21.9%

Valuation

See full

Market cap$1.48B+36.4%

Enterprise value$910.38M+60.8%

P/S1.1×+0.3×

Profitability

See full

Gross margin24.2%-0.2pp

Operating margin-3.3%-1.3pp

Net margin-24.2%+191pp

FCF margin-13.3%—

Returns & leverage

See full

Return on equity-25.2%-4,243pp

Debt / equity0×0.0×

Current ratio2.7×+0.1×

Where this comes from

Reported directly by WEBTOON Entertainment Inc. in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: WEBTOON Entertainment Inc.’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is WEBTOON Entertainment Inc.'s marketing?: WEBTOON Entertainment Inc. (WBTN) reported marketing of $30.52M in Q1 2026.
How has WEBTOON Entertainment Inc.'s marketing changed year-over-year?: WEBTOON Entertainment Inc.'s marketing decreased by 3.2% year-over-year, from $31.54M to $30.52M.
What is the long-term trend for WEBTOON Entertainment Inc.'s marketing?: Over 3 years (2022 to 2025), WEBTOON Entertainment Inc.'s marketing has grown at a -11.2% compound annual growth rate (CAGR), from $180M to $126.15M.