What is Whirlpool's advertising costs?

Whirlpool (WHR) reported advertising costs of $69M in Q4 2025.

How has Whirlpool's advertising costs changed year-over-year?

Whirlpool's advertising costs increased by 4.5% year-over-year, from $66M to $69M.

What is the long-term trend for Whirlpool's advertising costs?

Over 4 years (2021 to 2025), Whirlpool's advertising costs has grown at a -5.4% compound annual growth rate (CAGR), from $345M to $276M.

Whirlpool WHR Advertising costs

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Other financials

Income statement

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Revenue$3.3B-9.6%

Gross profit$415.0M-31.6%

Operating income$18.0M-90.2%

Net income-$82.0M-215%

EPS (diluted)-$1.43-212%

Balance sheet

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Cash & equivalents$626.0M-38.9%

Total debt$6.5B+5.8%

Total equity$3.8B+47.1%

Total assets$16.2B-2.0%

Cash flow

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Operating cash flow-$827.0M-14.7%

CapEx$68.0M-5.6%

Free cash flow-$895.0M-12.9%

Valuation

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Market cap$2.35B-30.4%

Enterprise value$8.25B-7.5%

P/E14.3×-467×

P/S0.2×-0.1×

Profitability

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Gross margin14.5%-1.7pp

Operating margin4.4%—

Net margin1.1%+1.0pp

FCF margin-0.1%—

Returns & leverage

See full

Return on equity5.2%+4.9pp

Debt / equity1.7×-0.7×

Current ratio0.9×+0.2×

Where this comes from

Reported directly by Whirlpool in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Whirlpool’s 10-K, filed February 11, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Whirlpool's advertising costs?: Whirlpool (WHR) reported advertising costs of $69M in Q4 2025.
How has Whirlpool's advertising costs changed year-over-year?: Whirlpool's advertising costs increased by 4.5% year-over-year, from $66M to $69M.
What is the long-term trend for Whirlpool's advertising costs?: Over 4 years (2021 to 2025), Whirlpool's advertising costs has grown at a -5.4% compound annual growth rate (CAGR), from $345M to $276M.