What is John Wiley & Sons, Inc.'s advertising costs?

John Wiley & Sons, Inc. (WLYB) reported advertising costs of $7.31M in Q1 2026.

How has John Wiley & Sons, Inc.'s advertising costs changed year-over-year?

John Wiley & Sons, Inc.'s advertising costs decreased by 6.4% year-over-year, from $7.81M to $7.31M.

What is the long-term trend for John Wiley & Sons, Inc.'s advertising costs?

Over 5 years (2021 to 2026), John Wiley & Sons, Inc.'s advertising costs has grown at a -20.8% compound annual growth rate (CAGR), from $93.6M to $29.25M.

John Wiley & Sons, Inc. WLYB Advertising costs

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Other financials

Income statement

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Revenue$447.9M+1.2%

Gross profit$337.9M+1.9%

Operating income$110.1M+44.0%

Net income$135.3M+98.8%

EPS (diluted)$2.54+105%

Balance sheet

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Cash & equivalents$75.6M-11.9%

Total debt$768.9M-14.5%

Total equity$848.2M+12.8%

Total assets$2.6B-3.7%

Cash flow

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Operating cash flow$157.2M+4.6%

CapEx$13.2M-31.1%

Free cash flow$144.0M+9.8%

Valuation

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Market cap$2.31B-9.6%

Profitability

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Gross margin74.3%0.0pp

Operating margin16.5%+3.3pp

Net margin13.2%+8.2pp

FCF margin12.5%+4.1pp

Returns & leverage

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Return on equity27.7%+16.4pp

Debt / equity0.9×-0.3×

Current ratio0.5×0.0×

Where this comes from

Reported directly by John Wiley & Sons, Inc. in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: John Wiley & Sons, Inc.’s 10-K, filed June 24, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is John Wiley & Sons, Inc.'s advertising costs?: John Wiley & Sons, Inc. (WLYB) reported advertising costs of $7.31M in Q1 2026.
How has John Wiley & Sons, Inc.'s advertising costs changed year-over-year?: John Wiley & Sons, Inc.'s advertising costs decreased by 6.4% year-over-year, from $7.81M to $7.31M.
What is the long-term trend for John Wiley & Sons, Inc.'s advertising costs?: Over 5 years (2021 to 2026), John Wiley & Sons, Inc.'s advertising costs has grown at a -20.8% compound annual growth rate (CAGR), from $93.6M to $29.25M.