What is Zumiez's advertising costs?

Zumiez (ZUMZ) reported advertising costs of $2.35M in Q4 2025.

How has Zumiez's advertising costs changed year-over-year?

Zumiez's advertising costs increased by 2.2% year-over-year, from $2.3M to $2.35M.

What is the long-term trend for Zumiez's advertising costs?

Over 2 years (2023 to 2025), Zumiez's advertising costs has grown at a -9.6% compound annual growth rate (CAGR), from $11.5M to $9.4M.

Zumiez ZUMZ Advertising costs

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Other financials

Income statement

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Revenue$193.3M+4.9%

Gross profit$61.3M+10.9%

Operating income-$15.2M+23.6%

Net income-$13.3M+7.4%

EPS (diluted)-$0.82-3.8%

Balance sheet

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Cash & equivalents$66.9M+7.0%

Total debt$203.8M+1.0%

Total equity$305.9M+2.5%

Total assets$618.7M+3.3%

Cash flow

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Operating cash flow-$28.1M-27.2%

CapEx$1.7M-23.1%

Free cash flow-$29.8M-22.6%

Valuation

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Market cap$307.07M+37.8%

Enterprise value$443.99M+22.6%

P/E21.3×—

P/S0.3×+0.1×

Profitability

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Gross margin36.1%+1.9pp

Operating margin2.3%+2.1pp

Net margin1.5%—

FCF margin0.3%—

Returns & leverage

See full

Return on equity4.8%—

Debt / equity0.7×0.0×

Current ratio1.9×0.0×

Where this comes from

Reported directly by Zumiez in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Zumiez’s 10-K, filed March 12, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Zumiez's advertising costs?: Zumiez (ZUMZ) reported advertising costs of $2.35M in Q4 2025.
How has Zumiez's advertising costs changed year-over-year?: Zumiez's advertising costs increased by 2.2% year-over-year, from $2.3M to $2.35M.
What is the long-term trend for Zumiez's advertising costs?: Over 2 years (2023 to 2025), Zumiez's advertising costs has grown at a -9.6% compound annual growth rate (CAGR), from $11.5M to $9.4M.