Business Segments · Advertising and Promotion Expense
NA — Advertising and Promotion Expense
Kimberly-Clark NA — Advertising and Promotion Expense decreased by 6.5% to $187.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 13.3%, from $165.00M to $187.00M. Over 3 years (FY 2022 to FY 2025), NA — Advertising and Promotion Expense shows an upward trend with a 5.7% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2022
Last reportedQ1 2026
Rolls up toSales & Marketing
How to read this metric
Higher spending can signal a push for market share growth, while lower spending might indicate a focus on short-term profitability or brand maturity.
Detailed definition
Expenditures dedicated to marketing, brand building, and consumer promotions within a specific business segment. These i...
Peer comparison
Commonly tracked by consumer packaged goods companies as a percentage of sales to benchmark marketing effectiveness.
Metric ID:
kmb_segment_na_advertising_and_promotion_expenseHistorical Data
17 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $152.00M | $152.00M | $152.00M | $152.00M | $184.75M | $184.75M | $184.75M | $184.75M | $190.00M | $186.00M | $205.00M | $225.00M | $165.00M | $170.00M | $184.00M | $200.00M | $187.00M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +21.5% | +0.0% | +0.0% | +0.0% | +2.8% | -2.1% | +10.2% | +9.8% | -26.7% | +3.0% | +8.2% | +8.7% | -6.5% |
| YoY Change | — | — | — | — | +21.5% | +21.5% | +21.5% | +21.5% | +2.8% | +0.7% | +11.0% | +21.8% | -13.2% | -8.6% | -10.2% | -11.1% | +13.3% |
Range$152.00M – $225.00M
CAGR+5.3%
Avg YoY Growth+7.1%
Median YoY Growth+11.0%
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Frequently Asked Questions
- What is Kimberly-Clark's na — advertising and promotion expense?
- Kimberly-Clark (KMB) reported na — advertising and promotion expense of $187.00M in Q1 2026.
- How has Kimberly-Clark's na — advertising and promotion expense changed year-over-year?
- Kimberly-Clark's na — advertising and promotion expense increased by 13.3% year-over-year, from $165.00M to $187.00M.
- What is the long-term trend for Kimberly-Clark's na — advertising and promotion expense?
- Over 3 years (2022 to 2025), Kimberly-Clark's na — advertising and promotion expense has grown at a 5.7% compound annual growth rate (CAGR), from $608.00M to $719.00M.
- What does na — advertising and promotion expense mean?
- The amount of money spent on marketing and promotional activities to support brand sales in a specific segment.