Billboard — Total advertising expenses
Lamar Advertising Billboard — Total advertising expenses decreased by 1.4% to $227.51M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 4.9%, from $216.93M to $227.51M. Over 3 years (FY 2022 to FY 2025), Billboard — Total advertising expenses shows relatively stable performance with a 2.7% CAGR. This is a positive signal — lower values indicate better performance for this metric.
Analysis
How to read this metric
An increase may signal rising operational costs or expansion of the asset base, whereas a decrease suggests improved operational efficiency or reduced maintenance requirements.
Detailed definition
This metric captures the aggregate costs directly associated with the operation, maintenance, and production of billboar...
Peer comparison
Comparable to 'Direct Operating Expenses' or 'Cost of Revenue' for out-of-home advertising segments at peer firms.
lamr_segment_billboard_total_advertising_expensesHistorical Data
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $207.32M | $207.32M | $207.32M | $207.32M | $213.23M | $213.23M | $213.23M | $213.23M | $209.90M | $219.06M | $219.89M | $221.78M | $216.93M | $221.89M | $227.51M | $230.82M | $227.51M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +2.8% | +0.0% | +0.0% | +0.0% | -1.6% | +4.4% | +0.4% | +0.9% | -2.2% | +2.3% | +2.5% | +1.5% | -1.4% |
| YoY Change | — | — | — | — | +2.8% | +2.8% | +2.8% | +2.8% | -1.6% | +2.7% | +3.1% | +4.0% | +3.3% | +1.3% | +3.5% | +4.1% | +4.9% |
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Frequently Asked Questions
- What is Lamar Advertising's billboard — total advertising expenses?
- Lamar Advertising (LAMR) reported billboard — total advertising expenses of $227.51M in Q1 2026.
- How has Lamar Advertising's billboard — total advertising expenses changed year-over-year?
- Lamar Advertising's billboard — total advertising expenses increased by 4.9% year-over-year, from $216.93M to $227.51M.
- What is the long-term trend for Lamar Advertising's billboard — total advertising expenses?
- Over 3 years (2022 to 2025), Lamar Advertising's billboard — total advertising expenses has grown at a 2.7% compound annual growth rate (CAGR), from $829.29M to $897.15M.
- What does billboard — total advertising expenses mean?
- The total costs incurred to operate, maintain, and produce advertisements for billboard displays.